The digital marketing landscape is constantly evolving, and to remain ahead of the competition, savvy marketers need to evolve their strategies likewise. This year, the emergence of the devastating COVID-19 pandemic certainly brought about with it some big changes, specifically
Content marketing has experienced a shift during COVID-19. Not only have companies started to shift their strategy to bleed less cash and concentrated their resources towards staying afloat. They’ve also reinforced positivity and empathy to reach out to their customers.
COVID-19 and its effect on our day to day have pushed people to become more digital. People have been using social media apps, messaging apps, e-commerce apps, etc. to adapt. This allows people to get groceries, talk to their loved
Here are some great tips to improve your content marketing during COVID-19. 1. Adjust Your Goals You will have to adjust your goals for COVID-19 content marketing. Remember that the landscape has changed, and so has your influx of cash. Keeping in
COVID-19 is one of the worst disasters in recent times. Businesses have closed, and people have become locked in their homes due to the pandemic. Right now, content marketing is not only tricky but difficult. However, people’s engagement with the
In 2020 content marketing is going through a lot of changes. New avenues and opportunities are opening up with regards to how people access content or engage with it. Hence, the way that people approach content marketing has to be diversified.
A content style guide is a set of rules and guidelines that reflects your brand’s personality and expresses it via your content. Your in-house marketing or external consultants should follow it to create your brand content for any medium, such
Are you finding it hard to make sales online? Online selling can be tough. However, effective blog content carries enough potential to meet your sales targets in no time. Let’s go through some effective and simple blogging tips for generating more
During COVID-19, online payments have seen a considerable surge in demand and use. Companies like MasterCard and VISA have both seen their revenue rise as well as their customer base widen. People staying in their homes have been forced to accustom
Social media use has skyrocketed during the COVID-19 pandemic. So, during COVID-19 social media apps have been focusing on reaping the rewards of this opportunity. This includes offering businesses new ways to reach out to customers and providing accurate news
Nowadays, technology has become more intuitive, especially in terms of interaction. Let’s consider the case of conversational speech. Modern users want answers, and they want them quick. They don’t like to go through several search engine result pages. This is