Are you one of those website owners with the opinion that “more content = higher rank on Google?” This is a fairly common point of view. Many businesses hire writers and demand them to create multiple blog posts on a
Content marketing is an increasingly popular way to market services and products for businesses. In 2018, businesses spent 30% of their marketing budget on content marketing. This consisted of 7.9% of their average total revenue. The reason for this increasing
The digital marketing landscape is constantly evolving, and to remain ahead of the competition, savvy marketers need to evolve their strategies likewise. This year, the emergence of the devastating COVID-19 pandemic certainly brought about with it some big changes, specifically
Content marketing has experienced a shift during COVID-19. Not only have companies started to shift their strategy to bleed less cash and concentrated their resources towards staying afloat. They’ve also reinforced positivity and empathy to reach out to their customers.
Here are some great tips to improve your content marketing during COVID-19. 1. Adjust Your Goals You will have to adjust your goals for COVID-19 content marketing. Remember that the landscape has changed, and so has your influx of cash. Keeping in
COVID-19 is one of the worst disasters in recent times. Businesses have closed, and people have become locked in their homes due to the pandemic. Right now, content marketing is not only tricky but difficult. However, people’s engagement with the
In 2020 content marketing is going through a lot of changes. New avenues and opportunities are opening up with regards to how people access content or engage with it. Hence, the way that people approach content marketing has to be diversified.
A content style guide is a set of rules and guidelines that reflects your brand’s personality and expresses it via your content. Your in-house marketing or external consultants should follow it to create your brand content for any medium, such
The COVID-19 pandemic has had a major impact on what your target audience reads on the web. The pause in global operations means that this is uncharted territory for many companies. Here is what your readers want to read about
Content marketers are struggling to find the right topics during the COVID-19 period. Here are some niches that have become highly popular during the ongoing pandemic. 1. Travel The global travel industry has been hit badly by the ongoing pandemic. No one