Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the
Making a Digital Experience More Personable
Brand loyalty is hard to build. You cannot expect your target audience to sign up for your services if they fail to connect with your brand on a personal level. It is important to note that brands that are successful
Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to
How Can a Managed Service in Marketing Help My Business?
Did it ever occur to you that you might be better off if you choose to outsource the marketing of your business? When small businesses gain traction, a whole new can of business tasks and responsibilities emerge. In managing all these
How to Rank Higher for Google RankBrain – Part 2
In the last post, we discussed how to optimise your website according to Google’s RankBrain. Let’s discuss some more ideas on how to improve your website ranking. Engagement Getting a user to click on your web page means that the job is
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
Buyer Persona and How Can You Think About the Target?
In marketing, a buyer persona is a representation of an individual. This representation is based on a business’ research on what constitutes an ideal customer. A buyer persona is also referred to as marketing personas and emotional personas. However, there are
What Is A La Carte SEO?
As the title asks, what exactly is A la carte SEO? As a business that just started on a small scale, you may wonder if you are purchasing SEO services a la carte to benefit from the secret sauce that
SEO Tactics for the 404 Error Page
Previously, we discussed what a 404 error page is. Now, we will reflect on how to make good use of them. Utilising 404 Pages While initially, you may have wanted the error 404 to stop damaging your SEO; but what if you
What Does the 404 Error Mean?
A 404 page is an error page which is seen by a user after they attempt to visit a web page which never existed on your website. The server displays this page after it is unable to find the user’s