A collaborative strategy refers to the strategy synchronisation between different departments in an organisation. This could also include synchronisation between partners and vendors. It seeks to enhance communication and coordination across various parties to improve an organisation’s efficiency and output.
LinkedIn is one of the most popular B2B platforms today and is usually the first place where clients begin their search for products and services. This makes it all the more important to optimise your LinkedIn company page to occupy
Are you one of those website owners with the opinion that “more content = higher rank on Google?” This is a fairly common point of view. Many businesses hire writers and demand them to create multiple blog posts on a
When a user enters a query on Google, the search engine springs into action. Search engine bots are not too “smart.” They obey a set of pre-defined rules and algorithms to show websites for that query. Ultimately, the responsibility falls
Market research is a neglected but vital component of online marketing. Market research is divided into the following two types. 1. Primary Market Research Data is collected “directly” from a source.Data is unique, timely, and fresh. It has not been published or
Have you implemented video submission in SEO for your website? According to Hubspot, more than 80% of businesses are engaged in video marketing. Similarly, Google has revealed that six out of ten people prefer videos over written articles. Additionally, mobile video
In the last article, we talked about SEO optimisation for images. Let’s discuss the remaining techniques. 1. Organise Images The arrangement of your images is as crucial as their selection. The organisation of your images should represent the journey of the user.
A successful SEO strategy is hinged on a wide range of techniques such as link building, keyword research, PPC ads etc. However, sometimes digital marketers often fail to consider the effective use of image optimisation in SEO. Search engines like