How Domino’s Used Digital Marketing Successfully?
More than 50 years ago, in 1960 Domino’s started its humble journey as a pizzeria. Back then, two brothers James and Tom Monaghan rebranded a small pizza chain and launched Domino’s. Within 20 years, Domino’s had 100 branches to its
Best Social Media Marketing Tools
Social media has reinvented branding; businesses are redefining themselves with a series of effective social media strategies. The social media marketers from these organisations leverage various tools to manage their social media pages. Here are some of those social media
Albert Einstein and His Ideas Applied in SEO
In 1905, Albert Einstein, one of the greatest scientists of all time, introduced the Theory of General Relativity. The theory marked an important step in the world of physics and greatly enhanced our understanding of how the universe works. More than 100 years later, Einstein’s ideas are relevant in
History of Search Engine and SEO
Before 1990, there were no search engines. In the 1990s, they were invented and underwent several modifications. So what is the history behind their creation? History of Search Engines In 1945, Dr. Vannevar Bush, the Director at the then existing Office of Scientific Research and Development, proposed a solution that featured: “Collection of data and
All You Need to Know About Voice Search
Do you optimise your SEO in terms of voice searches? If you don’t, then now is the time to begin with voice search optimisation. The Increasing Demand of Voice Search A while ago, Google claimed that its Android devices processed about 20%
What Should You Do If You Own a Coffee Shop?
Why Is SEO Relevant for Coffee Shops? The coffee industry is full of competition irrespective of the geographical location of your business. However, not many people know that coffee companies of all spheres are upping the ante in SEO too. Coffee
4 Tips for Keyword Research
Keyword research is the focal point of digital marketing campaigns. If you are able to succeed in capturing the most valuable keywords, then you can improve your online presence which in turn can boost your conversion rates. Consider the following
The Wonderful World of SEO
The growth of the internet means that the numbers of websites are increasing at a rapid pace. As a consequence, your brand can face some tough time in attracting target audience. The presence of high-quality content does not amount to
What Is a SWOT Analysis?
How do you analyse your website? Businesses compete on a daily basis to rank higher than their competitors. As a business owner, you need an effective analysis model through which you can generate a fair assessment for your brand. For
Strategic SEO Decisions to Make Before Web Design
Taking strategic SEO decisions involves increasing your online visibility by considering a wide variety of aspects, such as your web design and quality of content. Before investing in professional web designing, consider the following aspects of web development. The HTTPS Factor A
SEO Tutorial for Beginners
Do you want to learn SEO? SEO is a set of techniques which is used to rank a website on search engines like Google. To learn SEO, you have to grasp the following concepts. White Hat and Black Hat There are two major
Search Engine Statistics
In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist