4 Advantages of Optimised Landing Pages for Small Businesses
Marketers spend considerable time driving traffic to their websites and blog posts, but if these destinations don’t entice your target audience into your sales funnel and convert them into customers, your efforts are a waste. Hence, optimising landing pages is extremely
3 Reasons Why Influencer Marketing is the Future of Advertising
Influencer marketing is the new shining buzzword in the world of marketing. The digital Marketing Institute states that 49% of customers today rely on influencer recommendations when making purchase decisions. Given the high-quality traffic generated by influencer marketing, it's no wonder
Optimising SEO for Instagram
More than a decade ago, Facebook was the most popular social networking site among youth. Today, Instagram is to youth what Facebook was back then. The interaction and personalisation possible on Instagram and the ease with which it occurs is
Local SEO is Becoming More Important Everyday
Local SEO is more important for businesses now than ever. Online users are always seeking immediate solutions to their problems and prompt answers to their questions. They typically refer to the closest places they can go to for this. Hence,
Leveraging Baby Algorithms for Better SEO
In October 2019, Gary Illyes from Google said that “millions of baby algorithms” were part of Google’s search. These crawl around the web, depending on what different algorithms are trying to do. These algorithms are crawling around the web, and
5 Tips to Boost SEO for Your Twitter Profile
Using SEO to rank your Twitter page lets you grow your online presence and manage your reputation. When marketers think of Twitter, they don’t usually consider it as a reputation management tool or for SEO purposes. Yet if you optimise
7 App Store Optimisation Tips You Didn’t Know
The App store is one of the most vibrant app galleries on the planet. It serves over 1 billion iPhone users in the world. Here are a few tips to help you SEO optimise App store offerings. 1. Use Relevant Keywords Make
Apply These 5 Ways to Optimise Your Instagram for Google
With over a billion users, Instagram is one of the most popular social media networks out there. It has now become a preferred social media network for youth and young adults, especially those who have grown tiresome of Facebook. This makes
Best 5 SEO Tips To Help You Grow On LinkedIn
LinkedIn is the job recruitment centre for the future. There has to be some reason that Microsoft bought it, right? LinkedIn has taken the concept of a social network and applied it to job networking. That’s invaluable to further your
The A-Z of Optimising Search for Facebook
Did you know that Facebook also has its own search engine? This means it is important to apply SEO on Facebook to improve the organic visibility of your Facebook Page – both on Facebook itself and Google. Here are 5
3 Social Media Digital Marketing Trends
As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to
4 Top Tips to Optimise Your Site for the Disabled
Did you know that more than 20% of the UK population is disabled to some extent? According to the UK government, there are now nearly 14 million disabled individuals in the UK. Often, organisations build their marketing campaigns around different demographics,