A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
While focusing on SEO techniques and strategies, don’t overlook content marketing. Even if you follow all the SEO guidelines to a T, poor quality content can always hinder your aspirations to climb up the SERPs. After all, content is the
Optimising news media is a lot more different than optimising blogs and articles. If you supervise a news website and would like to drive up more traffic, consider these SEO takeaways for news websites. 1. Manage Architecture Architecture must be your top-most
Freshly-hired content marketers often indulge in some bad practices while honing their craft. Consequently, they fail to make a good impression on their first jobs and become demoralised. To improvise, go through the following rookie mistakes that content marketers make. 1.
In the past few years, it is not uncommon for organisations to ban social media platforms. The move was motivated as part of an HR strategy to ensure that employees don’t lose focus and waste time scrolling through their social
In the last post, we talked about HTML SEO optimisation with different tags. Here is more on the subject. Robots The robots tag tells search engines about the pages that should be indexed from your website. The tags appear in the following
Tags are the primary components of HTML. They are hidden from users and are used to present data on the search engines. Hence, they allow search engines to process what your website is all about. As a result, you should
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want