How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.
4 Tips to Boost Your LinkedIn Company Page
Often, companies create profiles on LinkedIn, but they don’t keep it active. As the leading social network of the employment industry, LinkedIn offers excellent advertising and marketing potential. This reach can especially benefit companies offering B2B services. Many people are
4 SEO Metrics You Need to Track – Part 2
In the last article, we talked about how to track SEO metrics. Here are a few other useful metrics. 1. Keywords Ranking Use a keyword tool like SEMrush to determine which keywords related to your niche are ranking well on Google. Make
4 SEO Metrics You Need to Track – Part 1
How do you know whether your keywords or linking strategies are creating the desired SEO results? Digital marketers must measure the effectiveness of your marketing methods. One of the approaches to test your performance is to track SEO metrics. However,
3 Pillars of Digital Brand Growth That Can Aid Your SEO
A few years ago, Google and other search engines ranked websites, mostly in terms of their SEO practices. However, by the end of 2019, they place a great emphasis on how brands establish themselves in their respective niche. As of
5 Effective Practices to Optimise Videos for YouTube
According to a recent study, 45% of online marketers invested more in YouTube than other digital marketing channels. As the digital sphere becomes increasingly competitive, here is what you can do to optimise videos for YouTube. 1. Place Keywords Naturally When users
3 Content Marketing Trends to Watch Out in 2020
As 2020 marks the beginning of a new decade, content marketing is expected to hold a lot more importance than before. Here are three content marketing trends that will become trendy in 2020. 1. Video and Live Stream In the past few
How Can a B2B Company Optimise AdWords Campaign
How Your B2B Company Can Optimise Adwords Campaign Many businesses find to their profound dismay that their Google Adwords campaigns are yielding results far below their expectations. So what is going wrong? Google Adwords is not going to work like magic without
Best SEO Practices for B2B Companies?
B2B SEO is more challenging as compared to B2C SEO. Therefore, you will need to focus on a viable strategy to make B2B SEO work for your company. Here are the B2B SEO best practices that you need to put into
How to Track Your Conversions?
Tracking Conversions – How It’s Done Having a high traffic volume can give you plenty of bragging rights, but it won’t be of much use without tracking conversions. Understanding the process of tracking conversions will help you to understand how much business
How SEO Is Different for B2B Companies
What is the difference between B2B SEO and B2C SEO? SEO for B2B is very different as compared to SEO for B2C. In B2C SEO, your aim is to market products and services in such a way that consumers make a purchase