Optimising SEO for Instagram
More than a decade ago, Facebook was the most popular social networking site among youth. Today, Instagram is to youth what Facebook was back then. The interaction and personalisation possible on Instagram and the ease with which it occurs is
Local SEO is Becoming More Important Everyday
Local SEO is more important for businesses now than ever. Online users are always seeking immediate solutions to their problems and prompt answers to their questions. They typically refer to the closest places they can go to for this. Hence,
Leveraging Baby Algorithms for Better SEO
In October 2019, Gary Illyes from Google said that “millions of baby algorithms” were part of Google’s search. These crawl around the web, depending on what different algorithms are trying to do. These algorithms are crawling around the web, and
5 Tips to Boost SEO for Your Twitter Profile
Using SEO to rank your Twitter page lets you grow your online presence and manage your reputation. When marketers think of Twitter, they don’t usually consider it as a reputation management tool or for SEO purposes. Yet if you optimise
7 App Store Optimisation Tips You Didn’t Know
The App store is one of the most vibrant app galleries on the planet. It serves over 1 billion iPhone users in the world. Here are a few tips to help you SEO optimise App store offerings. 1. Use Relevant Keywords Make
Best 5 SEO Tips To Help You Grow On LinkedIn
LinkedIn is the job recruitment centre for the future. There has to be some reason that Microsoft bought it, right? LinkedIn has taken the concept of a social network and applied it to job networking. That’s invaluable to further your
How Google Works
Google became the top-ranked website in 2007, within 12 years of its birth. As a result, it became a “go-to” website for computer users to look for answers to their questions. Google was not the first search engine. There were
B2B MarTech Tools Are Essential For Your Success. Read This To Find Out
The outbreak of COVID-19 has disrupted industrial production across the world. B2B marketers are trying hard to adapt to the online marketing approach. Due to social distancing, no events or face-to-face meetings are taking place and businesses are using the
Link Building
Link building is one of the most popular strategies used for SEO (Search Engine Optimisation) or to improve the ranking of your website. What Is Link Building? Link building entails using the credibility of other websites to boost your own website’s credibility.
What Is Domain and Page Authority?
In order to improve your website’s search engine ranking, it is necessary to acquaint yourself with two fundamental SEO concepts: Domain Authority and Page Authority. So, what exactly are these two metrics and how do they work? What Is Domain Authority? Domain