How Google Works
Google became the top-ranked website in 2007, within 12 years of its birth. As a result, it became a “go-to” website for computer users to look for answers to their questions. Google was not the first search engine. There were
Link Building
Link building is one of the most popular strategies used for SEO (Search Engine Optimisation) or to improve the ranking of your website. What Is Link Building? Link building entails using the credibility of other websites to boost your own website’s credibility.
User Segmentation
How do you keep track of your potential clients? Have you ever demarcated them by a characteristic? Are all the users same to you? User segmentation is an approach which uses the demographics of target audiences and divides them into a
What Is Domain and Page Authority?
In order to improve your website’s search engine ranking, it is necessary to acquaint yourself with two fundamental SEO concepts: Domain Authority and Page Authority. So, what exactly are these two metrics and how do they work? What Is Domain Authority? Domain
What Is White Hat SEO? Why You Need to Wear the White Hat?
Daily millions of users – students, office workers, homeowners open Google and enter queries to solve their respective conundrums. This query can be meant for anything, whether getting knowledge about a specific domain, searching for an item or getting some
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
Complete SEO Checklist – Your 7 Points to Success
How well is your business tuned for SERPs (Search Engine Result Pages)? Do you have to go through several pages on Google to find your website? Do you wish to digitally leapfrog your biggest competitors? Well, looks like an SEO strategy
Digital Marketing Tools – Here’s a Little Secret to What the Pros Use
Digital marketing comprises of several aspects, like searching for keywords, managing social media campaigns, creating blogs, producing online advertisements, etc. However, digital marketers cannot entirely work by themselves. As software developers require an IDE (Integrated Development Environment) to implement their
How to Choose an SEO Company – It May Not be the Top One You Have Seen
SEO (Search Engine Optimisation) exists as one of the most crucial cogs of a modern-day business. SEO can have a major impact on a company’s sales. Thus, it is necessary to assign SEO duties to a reliable agency. But how
Interesting Snapchat Trends
Social media marketing has been on the rise. Whether it is Facebook, Twitter, or Instagram, businesses are expanding their marketing and advertisement strategies daily. However, one of these platforms – Snapchat – has especially revolutionised the world of video advertisements. Snapchat
Mobile Friendly Website
Have you ever visited your company’s website on a mobile phone? How was the experience? Were you able to navigate easily? Traditionally, websites were created with a simple aim that they needed to be visited by customers via their desktops and
The Introductory Guide to Search Engine Optimisation in 2019
For organisations, SEO (Search Engine Optimisation) is an aspect that always remains relevant as long as the internet exists. SEO allows website to market themselves to potential clients. However, SEO relies heavily on search engines. Search engines like Google continuously