How Does Google RankBrain Work?
By mid-2015, Google released its RankBrain algorithm. At that time, it was understood that the algorithm used AI to process voluminous amounts of written language and translate it into vectors – mathematical entities – that are easily understood by the
How to Choose a SEO Friendly Hosting Website
How good is your web host? The web host you select establishes the overall consistency of the user experience, which is provided to your visitors. Ideally, you should select a web host which is not marred with issues like page
What Is Hidden Text in SEO?
Hidden text is one of the oldest and most popular SEO techniques. In case you’re wondering whether or not it can work today, then it is important to accept the fact that it is not of much use in today’s
Use Cases of Canonical Tags
Now, that you know what a canonical tag is, let’s reflect on some of its use cases. Resolve Parameter Issues in URL with Self Referencing All the URLs must consist of a canonical tag which references to itself. Specifically, it should be
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is
How to Improve Your Organic Search Ranking
Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or
How Domino’s Used Digital Marketing Successfully?
More than 50 years ago, in 1960 Domino’s started its humble journey as a pizzeria. Back then, two brothers James and Tom Monaghan rebranded a small pizza chain and launched Domino’s. Within 20 years, Domino’s had 100 branches to its
Best Social Media Marketing Tools
Social media has reinvented branding; businesses are redefining themselves with a series of effective social media strategies. The social media marketers from these organisations leverage various tools to manage their social media pages. Here are some of those social media
Albert Einstein and His Ideas Applied in SEO
In 1905, Albert Einstein, one of the greatest scientists of all time, introduced the Theory of General Relativity. The theory marked an important step in the world of physics and greatly enhanced our understanding of how the universe works. More than 100 years later, Einstein’s ideas are relevant in
History of Search Engine and SEO
Before 1990, there were no search engines. In the 1990s, they were invented and underwent several modifications. So what is the history behind their creation? History of Search Engines In 1945, Dr. Vannevar Bush, the Director at the then existing Office of Scientific Research and Development, proposed a solution that featured: “Collection of data and
All You Need to Know About Voice Search
Do you optimise your SEO in terms of voice searches? If you don’t, then now is the time to begin with voice search optimisation. The Increasing Demand of Voice Search A while ago, Google claimed that its Android devices processed about 20%
What Should You Do If You Own a Coffee Shop?
Why Is SEO Relevant for Coffee Shops? The coffee industry is full of competition irrespective of the geographical location of your business. However, not many people know that coffee companies of all spheres are upping the ante in SEO too. Coffee