According to Statista, the world has 4.41 billion social media users across dozens of platforms. The largest of these is Facebook, which has over 2.7 billion monthly active users. Other platforms like WhatsApp, Instagram, and TikTok have either billions or
Content marketing is an increasingly popular way to market services and products for businesses. In 2018, businesses spent 30% of their marketing budget on content marketing. This consisted of 7.9% of their average total revenue. The reason for this increasing
Social media has become the biggest hub for online business promotion in the world. Reaching out to clients within your neighbourhood, city, country, or even foreign customers is now easier than ever before in history. Social networks have optimised their
Marketing through social media has become even more important during the pandemic compared to before. Since more people are going online during quarantines, there is a greater opportunity to market your business to this growing audience. So, here are some great
AI will not only be used to manage apps or the battery on a smartphone. It will be used to recommend retail outlets, gyms, restaurants, etc. to us all. This is how digital marketing will be influenced by AI and
More than ever before, SEO remains a critical component of any business’s digital marketing strategy. Just make a note of the following statistics: 93% of all online experience starts with a search engine (Source: Search Engine Journal) 70% of marketers see
The digital marketing landscape is constantly evolving, and to remain ahead of the competition, savvy marketers need to evolve their strategies likewise. This year, the emergence of the devastating COVID-19 pandemic certainly brought about with it some big changes, specifically
Content marketing has experienced a shift during COVID-19. Not only have companies started to shift their strategy to bleed less cash and concentrated their resources towards staying afloat. They’ve also reinforced positivity and empathy to reach out to their customers.