5 Ways of Marketing Without Content Writing
Content marketing is an effective way to improve your company’s sales and generate more leads. However, you can do it without content writing as well. There is media like video, graphics, and even audio that you can use to reach out to your audience. So here are 5 ways of marketing without content writing.
Podcasts are all the rage now. There is perhaps no topic under the sun that doesn’t have its own podcast or podcast episode. It’s the new radio, and its long-form and unrestrained timeframe have made it all the more relatable. If you want to promote your product or service through a podcast, it’s probably a great idea.
Whether you want to pay someone to advertise, or you want to create your own podcast, it’s a great idea. You won’t even have to produce as many episodes as a regular daily or weekly podcast. However, you would have to come up with interesting topics to talk about.
What makes a podcast interesting is the guests that are on and the topics that are discussed. You can talk about topics that relate to your product or industry or the latest news surrounding your industry, etc.
2. YouTube Videos
Videos are arguably the most stimulating and interesting form of media there is. The popularity of YouTube is the only proof you need. With videos accumulating millions and millions of views every day, and influencers becoming millionaires, its success is beyond question.
YouTube is the best place where you can upload videos that market or explain your products or services to customers. Since it’s the most popular video publishing platform in the world, most customers won’t hesitate to click on that link.
There are two great ways you can market through YouTube. You can either pay influencers to market on your behalf, or you could make your own videos.
The latter way will require that you either make a video filled with all sorts of graphics and text. Or you could make a more personal video where you talk about how your product benefits your customers. Better yet, you could interview your customers and have them talk about their experience with your product or service. This is far more engaging than any block of text or blog post could ever be.
Due to the COVID-19 pandemic, Webinars have become much more common. Webinars are effective at delivering information than seminars. Since they allow your focus to be on one person and remove distractions like chatter in a hall, they’re great for marketing.
If you’re selling an online product or marketing a service, what better way to make your case than in a webinar. You don’t even have to host a webinar live. You can record it beforehand, just like Apple did for their iPhone SE and iPad launch in 2020.
Just remember to adhere to a few rules. You need to be focused and not waste people’s time – have a specific goal in mind. You also need to use graphics and video and be fast so that people stay interested. Incorporating some media into your webinar is always a good idea since it stimulates people’s brains. It also improves interest in the topic at hand.
Finally, remember to time your webinar down to the second. Don’t go over an hour as a rule. People usually don’t have the time to sit for 2 hours or longer to hear about a product or service. It’s a great way to market without content writing.
Infographics are the graphical version of content writing. You can use old posts that still present relevant information and break them up into interesting infographics. They deliver bite-sized information that people can share on social media. This includes stats, survey results, expert opinions, etc.
The best part about infographics is that they deliver information in a more consumable way. Large chunks of text or even small paragraphs in blog posts or long essays can turn people off. In infographics, blocks of information that convey facts that are to the point are more appealing.
Finally, infographics are more colourful and appealing to audiences. They’re not in black and white, and even if they have a muted scheme, they seem more interesting. Just like how picture books and paintings appeal more to children, consumers can’t turn away from a particularly well-made infographic.
5. Influencer Marketing
Influencers are the modern-day movie stars. They can be photographers with millions of followers on Instagram or Vloggers with millions of subscribers on YouTube. Soon enough, they’ll be Tiktokers with millions of followers. These are channels that could lead to millions of potential sales.
If a company can get to a particular influencer and sign a deal, they can market their products much more easily. Since influencers cultivate audiences that trust their opinions and even swear by them, they’re more likely to buy.
Just like how athletes sell watches and deodorants and shampoos, and supermodels sell makeup and clothing, influencers sell everything. Influencer marketing and sponsorships are now great ways for internet creators to earn money; much more in fact than through ad revenue.
Brand partnerships, sponsorships, affiliate links and contests are how these influencers become so huge. Through these sponsorships, they’re able to make more content, grow their channels, and generate more sales. The best part is that since they’re on socially accessible channels and networks, they can be reached out to easily.
All of these options don’t require content writing and are great ways to market your online business. Using one or all of these methods will get you a lot of conversions and will most likely boost sales.