Why You Really Need to Republish Blog Posts?
Are you having trouble with coming up for new blog post ideas? Creating new content takes a significant amount of time. It is a common practice to spend hours writing a well-researched post, only for it to go unnoticed. Blogging is
How UX Impacts SEO- An Insightful Read
Everyone knows about the crucial role of SEO in digital marketing but is unaware of how UX (user experience) drives SEO. Although it’s a new concept, UX forms a huge part of SEO. This is because Google algorithms attach
Optimising Facebook for Business Marketing
As the most popular social media platform around the world, Facebook hosts 2.4 billion daily active monthly users. Two-thirds of the Americans use the platform, while 74% of all Facebook users visit the platform every day. Considering these numbers, you’d be
How to Optimise Business Marketing for Instagram
There is a lot more to Instagram than posting selfies and editing them. From connecting with people to branding and selling products, the platform is a goldmine for businesses. Having officially reached one billion active monthly users, it’s now more
How Artificial Intelligence Will Transform SEO
Artificial Intelligence (AI) is no longer just confined to autonomous vehicles and smart devices. It continues to make its way in every part of life, and digital marketing is no exception. In SEO, AI has a constantly evolving role of identifying,
How Voice Search Will Change SEO
The proliferation of voice assistants on smartphones, tablets, and smart wearables has amplified voice search requests. Nearly 50% of all searches are on track to be voice-based in 2020, which is bound to trigger a huge change in SEO. Voice search
LinkedIn SEO for Small Businesses
small businesses create business profiles on social media platforms, such as LinkedIn, Facebook, Twitter, etc., but fail to optimise their profiles. Search engines such as Google use social signals from popular social media networks to rank websites. Therefore, just as you
3 Tips About Twitter SEO for Small Businesses
Social media is an incredible channel to establish and grow your business’s online presence. Twitter is one social media platform that has a massive reach. It has over 330 million active monthly users, thus indicating how you are seriously missing
The Effects of Voice Search on Google’s Search Algorithm
Voice search has taken the world by storm. According to Google, 27% of the online global population is already using voice search on mobile devices. It also predicts that 62% of the smart speaker owners will use voice technology to
4 Advantages of Optimised Landing Pages for Small Businesses
Marketers spend considerable time driving traffic to their websites and blog posts, but if these destinations don’t entice your target audience into your sales funnel and convert them into customers, your efforts are a waste. Hence, optimising landing pages is extremely
3 Reasons Why Influencer Marketing is the Future of Advertising
Influencer marketing is the new shining buzzword in the world of marketing. The digital Marketing Institute states that 49% of customers today rely on influencer recommendations when making purchase decisions. Given the high-quality traffic generated by influencer marketing, it's no wonder
Optimising SEO for Instagram
More than a decade ago, Facebook was the most popular social networking site among youth. Today, Instagram is to youth what Facebook was back then. The interaction and personalisation possible on Instagram and the ease with which it occurs is