SEO 101: Harnessing the Power of Video Submission
Have you implemented video submission in SEO for your website? According to Hubspot, more than 80% of businesses are engaged in video marketing. Similarly, Google has revealed that six out of ten people prefer videos over written articles. Additionally, mobile video
Best Practices for Optimising Images in SEO (Part 1)
A successful SEO strategy is hinged on a wide range of techniques such as link building, keyword research, PPC ads etc. However, sometimes digital marketers often fail to consider the effective use of image optimisation in SEO. Search engines like
What You Need to Do With Your Marketing Budget
No one can question the value which marketing brings to the table for any business. It assists business owners in all the necessary stages: setup, scaling, and expansion. However, for all its importance, marketing comes at an expense. Whether you
Powerful Digital Marketing Tools
Did you just launch your business website? Are you struggling to attract traffic? Nowadays, there are several free and paid digital marketing tools to promote your products and services. Consider the following tools and integrate them into your marketing strategy
4 Best Free Online Marketing Resources
About 30 years ago, the term marketing was associated with traditional media channels like TV, newspaper, and radio. Today, however, marketing is mostly associated with online or digital marketing as the battleground has now moved from conventional media channels to
6 Most Effective Types of Content Marketing
Content marketing is an increasingly popular way to market services and products for businesses. In 2018, businesses spent 30% of their marketing budget on content marketing. This consisted of 7.9% of their average total revenue. The reason for this increasing
5 Ways of Marketing Without Content Writing
Content marketing is an effective way to improve your company’s sales and generate more leads. However, you can do it without content writing as well. There is media like video, graphics, and even audio that you can use to reach
6 Ways AI Will Impact Digital Marketing in the Future
AI will not only be used to manage apps or the battery on a smartphone. It will be used to recommend retail outlets, gyms, restaurants, etc. to us all. This is how digital marketing will be influenced by AI and
Top SEO Trends to Look Out for in 2021
More than ever before, SEO remains a critical component of any business’s digital marketing strategy. Just make a note of the following statistics: 93% of all online experience starts with a search engine (Source: Search Engine Journal) 70% of marketers see
6 Biggest Content Marketing Trends to Look Out for in 2021
The digital marketing landscape is constantly evolving, and to remain ahead of the competition, savvy marketers need to evolve their strategies likewise. This year, the emergence of the devastating COVID-19 pandemic certainly brought about with it some big changes, specifically