According to research, the marketing analytics industry is said to expand by around 14% until 2022. Marketing analytics is the practice of examining and managing metrics data to find the return on investment (ROI) of marketing campaigns. It helps businesses
It seems unreal how COVID-19 has transformed the world. As we move ahead, you must adapt to the conditions, especially if you are managing a digital marketing agency. Here are three areas you need to focus on. Change the Strategy Agencies begin
Content marketers are struggling to find the right topics during the COVID-19 period. Here are some niches that have become highly popular during the ongoing pandemic. 1. Travel The global travel industry has been hit badly by the ongoing pandemic. No one
As the most popular social media platform around the world, Facebook hosts 2.4 billion daily active monthly users. Two-thirds of the Americans use the platform, while 74% of all Facebook users visit the platform every day. Considering these numbers, you’d be
There is a lot more to Instagram than posting selfies and editing them. From connecting with people to branding and selling products, the platform is a goldmine for businesses. Having officially reached one billion active monthly users, it’s now more
In the last post, we discussed how to create an interim content marketing strategy. Here are some more steps that you need to take. 1. Create Tailored Content In the hour of need, there’s no need to stick to the standard templates.
How is your content marketing strategy holding up during the ongoing pandemic? If coronavirus has neutralised your content marketing strategy, then you need to improvise it. You may consider creating an interim content marketing strategy. A brief, one-page strategy can help with