Finding Customers Through Market Research
Market research is a neglected but vital component of online marketing. Market research is divided into the following two types. 1. Primary Market Research Data is collected “directly” from a source.Data is unique, timely, and fresh. It has not been published or
What You Need to Do With Your Marketing Budget
No one can question the value which marketing brings to the table for any business. It assists business owners in all the necessary stages: setup, scaling, and expansion. However, for all its importance, marketing comes at an expense. Whether you
Powerful Digital Marketing Tools
Did you just launch your business website? Are you struggling to attract traffic? Nowadays, there are several free and paid digital marketing tools to promote your products and services. Consider the following tools and integrate them into your marketing strategy
4 Best Free Online Marketing Resources
About 30 years ago, the term marketing was associated with traditional media channels like TV, newspaper, and radio. Today, however, marketing is mostly associated with online or digital marketing as the battleground has now moved from conventional media channels to
5 Ways of Marketing Without Content Writing
Content marketing is an effective way to improve your company’s sales and generate more leads. However, you can do it without content writing as well. There is media like video, graphics, and even audio that you can use to reach
6 Ways AI Will Impact Digital Marketing in the Future
AI will not only be used to manage apps or the battery on a smartphone. It will be used to recommend retail outlets, gyms, restaurants, etc. to us all. This is how digital marketing will be influenced by AI and
Four Simple Steps for Creating an Effective Content Style Guide
A content style guide is a set of rules and guidelines that reflects your brand’s personality and expresses it via your content. Your in-house marketing or external consultants should follow it to create your brand content for any medium, such
Marketing Analytics Is Crucial to Your Business. Learn Why!
According to research, the marketing analytics industry is said to expand by around 14% until 2022. Marketing analytics is the practice of examining and managing metrics data to find the return on investment (ROI) of marketing campaigns. It helps businesses
What Everyone Must Know About How the Coronavirus Crisis Will Change Digital Marketing Firms
It seems unreal how COVID-19 has transformed the world. As we move ahead, you must adapt to the conditions, especially if you are managing a digital marketing agency. Here are three areas you need to focus on. Change the Strategy Agencies begin
Optimising Facebook for Business Marketing
As the most popular social media platform around the world, Facebook hosts 2.4 billion daily active monthly users. Two-thirds of the Americans use the platform, while 74% of all Facebook users visit the platform every day. Considering these numbers, you’d be