Common Web Design Mistakes That Can Land Your Website in Trouble
Well-designed websites are not only about style. An ideal website is one that can attract heavy traffic towards its pages. Inefficient web design techniques can prevent people from visiting your site. Therefore, you must learn what the common web design
What Are the Foundations of an Effective Digital Marketing Campaign?
If you want to design successful and highly effective digital marketing campaigns, you have to focus on a few key aspects. The foundations of an effective digital marketing campaign are listed below. Plan Properly An effective digital marketing strategy begins with a
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
3 Tips to Help You Create SEO-Friendly Content
While focusing on SEO techniques and strategies, don’t overlook content marketing. Even if you follow all the SEO guidelines to a T, poor quality content can always hinder your aspirations to climb up the SERPs. After all, content is the
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
Making a Digital Experience More Personable
Brand loyalty is hard to build. You cannot expect your target audience to sign up for your services if they fail to connect with your brand on a personal level. It is important to note that brands that are successful
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
All You Need to Know About Voice Search
Do you optimise your SEO in terms of voice searches? If you don’t, then now is the time to begin with voice search optimisation. The Increasing Demand of Voice Search A while ago, Google claimed that its Android devices processed about 20%