Is Content Marketing Dead? 6 Reasons Why It has to Evolve
Content marketing has evolved through the decades to become much different than what it was before. You can’t just put up the same kinds of blogs or web pages that you did before. You can’t hope that a simple poster
6 Most Effective Types of Content Marketing
Content marketing is an increasingly popular way to market services and products for businesses. In 2018, businesses spent 30% of their marketing budget on content marketing. This consisted of 7.9% of their average total revenue. The reason for this increasing
6 Biggest Content Marketing Trends to Look Out for in 2021
The digital marketing landscape is constantly evolving, and to remain ahead of the competition, savvy marketers need to evolve their strategies likewise. This year, the emergence of the devastating COVID-19 pandemic certainly brought about with it some big changes, specifically
The Secret of Successful Content Marketing During COVID-19
Content marketing has experienced a shift during COVID-19. Not only have companies started to shift their strategy to bleed less cash and concentrated their resources towards staying afloat. They’ve also reinforced positivity and empathy to reach out to their customers.
5 Tips for Better Content Marketing During COVID-19
Here are some great tips to improve your content marketing during COVID-19. 1. Adjust Your Goals You will have to adjust your goals for COVID-19 content marketing. Remember that the landscape has changed, and so has your influx of cash. Keeping in
How To Win Clients And Influence Markets with COVID-19 Content Marketing
COVID-19 is one of the worst disasters in recent times. Businesses have closed, and people have become locked in their homes due to the pandemic. Right now, content marketing is not only tricky but difficult. However, people’s engagement with the
5 Game Changers for Content Marketing in 2020
In 2020 content marketing is going through a lot of changes. New avenues and opportunities are opening up with regards to how people access content or engage with it. Hence, the way that people approach content marketing has to be diversified.
How To Create an Interim Content Marketing Strategy Right Now – Part 2
In the last post, we discussed how to create an interim content marketing strategy. Here are some more steps that you need to take. 1. Create Tailored Content In the hour of need, there’s no need to stick to the standard templates.
How To Create an Interim Content Marketing Strategy Right Now – Part 1
How is your content marketing strategy holding up during the ongoing pandemic? If coronavirus has neutralised your content marketing strategy, then you need to improvise it. You may consider creating an interim content marketing strategy. A brief, one-page strategy can help with
3 Strategic Methods to Determine Content Ideas
Whether you are starting in content marketing or you have spent years in the industry, ideas don’t always come readily. You have to consider two factors: How to be creative? How to create effective content? If you tick both of these