How Does Programmatic Advertising Work?
If you manage your online campaigns on your own, then you must have heard about programmatic advertising - a technology which has modernised the online ad space. Having command on this skill set can increase the number of conversions on
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
Why a Landing Page Is the Key to Your Conversions
As a business owner, if you have not yet made a landing page, then you might have been forced to think what makes them so special. Why do marketers send their valuable leads to separately tailored web pages? Designing a landing
Declining Retail Markets
In 2018, PwC reported that around 1,123 retailers closed their shops in the span of six months – in 2013, there were 371. Most of these shops were electrical and fashion businesses. So, what triggered the plunge? A wide range
What Should You Do If You Own a Coffee Shop?
Why Is SEO Relevant for Coffee Shops? The coffee industry is full of competition irrespective of the geographical location of your business. However, not many people know that coffee companies of all spheres are upping the ante in SEO too. Coffee
What Is a SWOT Analysis?
How do you analyse your website? Businesses compete on a daily basis to rank higher than their competitors. As a business owner, you need an effective analysis model through which you can generate a fair assessment for your brand. For
Search Engine Statistics
In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist
How to Get Your Restaurant on the Move
Serving high-quality food, obtaining excellent customer feedback, and having a search engine optimised website are the three most important objectives for all restaurant businesses. The more your online visibility is, the more likely you are to receive orders. Thus, to
Why You Need An App For Your Business?
Do you have a mobile app for your business? It is 2018; certainly you did not miss out on the reachability of a mobile app? When internet originally gained widespread adoption, people spent hours and hours on desktops and laptops. Whether
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including