What Is a SWOT Analysis?
How do you analyse your website? Businesses compete on a daily basis to rank higher than their competitors. As a business owner, you need an effective analysis model through which you can generate a fair assessment for your brand. For
Search Engine Statistics
In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist
How to Get Your Restaurant on the Move
Serving high-quality food, obtaining excellent customer feedback, and having a search engine optimised website are the three most important objectives for all restaurant businesses. The more your online visibility is, the more likely you are to receive orders. Thus, to
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
Why You Need An App For Your Business?
Do you have a mobile app for your business? It is 2018; certainly you did not miss out on the reachability of a mobile app? When internet originally gained widespread adoption, people spent hours and hours on desktops and laptops. Whether
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the
Boost Your Content Marketing – What You Need to Do to Engage
Conventional marketing strategies are dying. Today, the world is all about content marketing. Before understanding content marketing, it is necessary to familiarise yourself with the word “content”. Content is any information that can be expressed in the form of writing,
Photos or Images are a Killer – Speed them up!
Does your website contain photos and images? Have you ever considered the after effects of these? Photos enrich websites and affect the minds of the visitors. People might forget text, but photos are remembered. However, often business owners do not realise