3 Strategies That Can Help You with Lowering Your CPC in Google Ads
Google Ads is one of the most powerful tools for digital marketers. As a result, there is a fierce competition between businesses in this domain. If you want to outpace your competitors, you should actively pursue techniques that can decrease
How to Create Compelling Landing Pages
Landing pages are one of the most useful tools to increase the number of leads and conversions. An ineffective landing page slows down the sales of your products and services and does not let you reach your full potential. Therefore,
A Brief Guide to CPC with Facebook – Part 2
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
A Brief Guide to CPC with Facebook – Part 1
Facebook is easily the most popular website in the world, with more than 2 billion active monthly users. Hence, it is easy to guess why digital marketers take Facebook Ads so seriously. To work on CPC advertising with Facebook Ads,
4 Rookie Mistakes That Content Marketers Make
Freshly-hired content marketers often indulge in some bad practices while honing their craft. Consequently, they fail to make a good impression on their first jobs and become demoralised. To improvise, go through the following rookie mistakes that content marketers make. 1.
5 Insightful PPC Strategies
To improve your website’s reach, focus on your PPC (pay per click) strategy. In this post, we will use Google Ads to manage a cost-effective and successful marketing campaign. Consider the following practices and boost your website’s traffic to newer
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
Declining Retail Markets
In 2018, PwC reported that around 1,123 retailers closed their shops in the span of six months – in 2013, there were 371. Most of these shops were electrical and fashion businesses. So, what triggered the plunge? A wide range
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the