3 Strategies That Can Help You with Lowering Your CPC in Google Ads
Google Ads is one of the most powerful tools for digital marketers. As a result, there is a fierce competition between businesses in this domain. If you want to outpace your competitors, you should actively pursue techniques that can decrease
A Brief Guide to CPC with Facebook – Part 2
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
4 Proven Google AdWords Tips to Boost Your Online Presence
A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
How to Leverage Google Keyword Planner to Rank Better
Google Keyword Planner is one of the widely used keyword tools in SEO circles. Go through the following Google Keyword Planner tips to get the most out of it. 1. Research on Your Competitor Do you want to know the secret about
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
4 Effective WordPress Search Engine Optimisation Tips
Do you want to know how to optimise WordPress websites for SEO? If you have a WordPress website and you can’t seem to rank it well, you need to make sure that you adopt the best WordPress search engine optimisation
Boosting Your SEO with XML Sitemaps – Part 1
Building an XML sitemap can enhance the optimisation of your website. Sitemaps allow search engines to go through a website’s blueprint and determine how it is mapped out in terms of web pages. It allows search engines to easily traverse
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
4 Tips for Keyword Research
Keyword research is the focal point of digital marketing campaigns. If you are able to succeed in capturing the most valuable keywords, then you can improve your online presence which in turn can boost your conversion rates. Consider the following
How to Learn SEO in 2019
Whether you are a website administrator or are interested in SEO as a career, it is important to focus on how to learn SEO. Consider the following tips and kick-start your SEO journey. 1. The Fundamentals First things first, you must get