4 SEO Metrics You Need to Track – Part 1
How do you know whether your keywords or linking strategies are creating the desired SEO results? Digital marketers must measure the effectiveness of your marketing methods. One of the approaches to test your performance is to track SEO metrics. However,
How Voice Search Is Changing SEO?
By next year, it is expected that voice search will constitute 50% of online searches. Before the rapid rise of voice technology, Internet users only had to type their queries in the search bar of Google and other search engines.
How to Fix Your Bounce Rate
So your bounce rate is very high? In that case, your website cannot make it to the top. It may not even rank at all. You should fix your bounce rate to improve your SEO. Here is how it can be done. Improve
How Does Programmatic Advertising Work?
If you manage your online campaigns on your own, then you must have heard about programmatic advertising - a technology which has modernised the online ad space. Having command on this skill set can increase the number of conversions on
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
Are PPC Ad Campaigns Viable for Small Businesses?
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
How to Create Compelling Landing Pages
Landing pages are one of the most useful tools to increase the number of leads and conversions. An ineffective landing page slows down the sales of your products and services and does not let you reach your full potential. Therefore,
A Brief Guide to CPC with Facebook – Part 2
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
4 Proven Google AdWords Tips to Boost Your Online Presence
A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
4 Reasons SEO Professionals Should Check on Social Media
In the past few years, it is not uncommon for organisations to ban social media platforms. The move was motivated as part of an HR strategy to ensure that employees don’t lose focus and waste time scrolling through their social