5 Tips to Boost SEO for Your Twitter Profile
Using SEO to rank your Twitter page lets you grow your online presence and manage your reputation. When marketers think of Twitter, they don’t usually consider it as a reputation management tool or for SEO purposes. Yet if you optimise
How To Create an Interim Content Marketing Strategy Right Now – Part 2
In the last post, we discussed how to create an interim content marketing strategy. Here are some more steps that you need to take. 1. Create Tailored Content In the hour of need, there’s no need to stick to the standard templates.
How To Create an Interim Content Marketing Strategy Right Now – Part 1
How is your content marketing strategy holding up during the ongoing pandemic? If coronavirus has neutralised your content marketing strategy, then you need to improvise it. You may consider creating an interim content marketing strategy. A brief, one-page strategy can help with
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
3 Strategic Methods to Determine Content Ideas
Whether you are starting in content marketing or you have spent years in the industry, ideas don’t always come readily. You have to consider two factors: How to be creative? How to create effective content? If you tick both of these
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.
4 Tips to Boost Your LinkedIn Company Page
Often, companies create profiles on LinkedIn, but they don’t keep it active. As the leading social network of the employment industry, LinkedIn offers excellent advertising and marketing potential. This reach can especially benefit companies offering B2B services. Many people are
4 SEO Metrics You Need to Track – Part 1
How do you know whether your keywords or linking strategies are creating the desired SEO results? Digital marketers must measure the effectiveness of your marketing methods. One of the approaches to test your performance is to track SEO metrics. However,
3 Pillars of Digital Brand Growth That Can Aid Your SEO
A few years ago, Google and other search engines ranked websites, mostly in terms of their SEO practices. However, by the end of 2019, they place a great emphasis on how brands establish themselves in their respective niche. As of
5 Effective Practices to Optimise Videos for YouTube
According to a recent study, 45% of online marketers invested more in YouTube than other digital marketing channels. As the digital sphere becomes increasingly competitive, here is what you can do to optimise videos for YouTube. 1. Place Keywords Naturally When users