6 Benefits of Agile Marketing
According to Consultancy.org, half of the companies around the world apply agile methodologies in their marketing. While it has its roots in the world of software, it’s being applied in many fields around the world. Businesses have taken advantage of
Be a Boss and Take the Lead – What Action We Can All Take?
The COVID-19 threat does not seem to end any sooner. As countries around the globe take a battering due to the pandemic situation, it is a tricky period for leaders belonging to businesses of all scales. Managing change is one of
SEO 101: Harnessing the Power of Video Submission
Have you implemented video submission in SEO for your website? According to Hubspot, more than 80% of businesses are engaged in video marketing. Similarly, Google has revealed that six out of ten people prefer videos over written articles. Additionally, mobile video
4 Tips on Competitor Analysis
Do you think the SEO of your competitors is better than yours?? Analysing your competitors allows you to determine their unique selling proposition and what makes their business stand apart from the rest. Here are a few tips on competitor analysis
Powerful Digital Marketing Tools
Did you just launch your business website? Are you struggling to attract traffic? Nowadays, there are several free and paid digital marketing tools to promote your products and services. Consider the following tools and integrate them into your marketing strategy
4 Best Free Online Marketing Resources
About 30 years ago, the term marketing was associated with traditional media channels like TV, newspaper, and radio. Today, however, marketing is mostly associated with online or digital marketing as the battleground has now moved from conventional media channels to
6 Most Effective Types of Content Marketing
Content marketing is an increasingly popular way to market services and products for businesses. In 2018, businesses spent 30% of their marketing budget on content marketing. This consisted of 7.9% of their average total revenue. The reason for this increasing
6 Best Social Media Networks for Business
Social media has become the biggest hub for online business promotion in the world. Reaching out to clients within your neighbourhood, city, country, or even foreign customers is now easier than ever before in history. Social networks have optimised their
Secrets to How Smart Speakers Will Change the SEO Game
The emergence of smart speaker technology means that you can locate businesses, book movie tickets, and inquire about the weather simply by talking to your gadgets. As we head into the future, Google and Amazon continue to make significant changes to
Optimising Facebook for Business Marketing
As the most popular social media platform around the world, Facebook hosts 2.4 billion daily active monthly users. Two-thirds of the Americans use the platform, while 74% of all Facebook users visit the platform every day. Considering these numbers, you’d be