Common Web Design Mistakes That Can Land Your Website in Trouble
Well-designed websites are not only about style. An ideal website is one that can attract heavy traffic towards its pages. Inefficient web design techniques can prevent people from visiting your site. Therefore, you must learn what the common web design
How Do Retargeting Ad Campaigns Work?
Do you know 96% of your website visitors are not ready to purchase? However, there is a marketing strategy that can help you change their minds. Retargeting or ad targeting is a marketing strategy that is used to develop ads for
How Does Programmatic Advertising Work?
If you manage your online campaigns on your own, then you must have heard about programmatic advertising - a technology which has modernised the online ad space. Having command on this skill set can increase the number of conversions on
Google Ads vs. Microsoft Advertising
If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These
What Are the Foundations of an Effective Digital Marketing Campaign?
If you want to design successful and highly effective digital marketing campaigns, you have to focus on a few key aspects. The foundations of an effective digital marketing campaign are listed below. Plan Properly An effective digital marketing strategy begins with a
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
Are PPC Ad Campaigns Viable for Small Businesses?
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
4 PPC Issues You Need to Avoid
If a PPC campaign does not yield the desired results, it may not have been implemented properly. Both new and experienced marketers can face a few common problems. Here is a list of PPC issues you need to avoid. 1. Underestimating
Why a Landing Page Is the Key to Your Conversions
As a business owner, if you have not yet made a landing page, then you might have been forced to think what makes them so special. Why do marketers send their valuable leads to separately tailored web pages? Designing a landing
Multiply Your Website Conversion Rate with These 4 Tried-and-Tested Tactics
If you want to multiply your website conversion rate, you have to evaluate what is liked by your audience and what is certainly going to be met with disapproval. A nicely-written copy, tempting offers, striking visuals, and a captivating CTA