The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
In the past few years, it is not uncommon for organisations to ban social media platforms. The move was motivated as part of an HR strategy to ensure that employees don’t lose focus and waste time scrolling through their social
Building an XML sitemap can enhance the optimisation of your website. Sitemaps allow search engines to go through a website’s blueprint and determine how it is mapped out in terms of web pages. It allows search engines to easily traverse