How to Rank Higher for Google RankBrain – Part 2
In the last post, we discussed how to optimise your website according to Google’s RankBrain. Let’s discuss some more ideas on how to improve your website ranking. Engagement Getting a user to click on your web page means that the job is
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
Use Cases of Canonical Tags
Now, that you know what a canonical tag is, let’s reflect on some of its use cases. Resolve Parameter Issues in URL with Self Referencing All the URLs must consist of a canonical tag which references to itself. Specifically, it should be
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is
How to Improve Your Organic Search Ranking
Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or
Albert Einstein and His Ideas Applied in SEO
In 1905, Albert Einstein, one of the greatest scientists of all time, introduced the Theory of General Relativity. The theory marked an important step in the world of physics and greatly enhanced our understanding of how the universe works. More than 100 years later, Einstein’s ideas are relevant in
History of Search Engine and SEO
Before 1990, there were no search engines. In the 1990s, they were invented and underwent several modifications. So what is the history behind their creation? History of Search Engines In 1945, Dr. Vannevar Bush, the Director at the then existing Office of Scientific Research and Development, proposed a solution that featured: “Collection of data and
All You Need to Know About Voice Search
Do you optimise your SEO in terms of voice searches? If you don’t, then now is the time to begin with voice search optimisation. The Increasing Demand of Voice Search A while ago, Google claimed that its Android devices processed about 20%
The Wonderful World of SEO
The growth of the internet means that the numbers of websites are increasing at a rapid pace. As a consequence, your brand can face some tough time in attracting target audience. The presence of high-quality content does not amount to