Link Building
Link building is one of the most popular strategies used for SEO (Search Engine Optimisation) or to improve the ranking of your website. What Is Link Building? Link building entails using the credibility of other websites to boost your own website’s credibility.
What Is Domain and Page Authority?
In order to improve your website’s search engine ranking, it is necessary to acquaint yourself with two fundamental SEO concepts: Domain Authority and Page Authority. So, what exactly are these two metrics and how do they work? What Is Domain Authority? Domain
How to Create Content That Keeps Earning Links
Link-building is one of the core features of a good Search Engine Optimisation (SEO) strategy. When other websites add the link of your web-pages to their websites, your website receives an instant SEO boost! Bonus points if that website is a reputable and popular brand. However, earning links requires organic growth. To achieve this
Is AMP Worth It in 2020? What Google Does Not Want You to Know
AMP (Accelerated Mobile Pages) is a library along with guidelines for developing fast websites that are quicker than sites developed through the usual means. Since AMP by Google is based on open source code, anyone can fork or clone the code
Why a Landing Page Is the Key to Your Conversions
As a business owner, if you have not yet made a landing page, then you might have been forced to think what makes them so special. Why do marketers send their valuable leads to separately tailored web pages? Designing a landing
Multiply Your Website Conversion Rate with These 4 Tried-and-Tested Tactics
If you want to multiply your website conversion rate, you have to evaluate what is liked by your audience and what is certainly going to be met with disapproval. A nicely-written copy, tempting offers, striking visuals, and a captivating CTA
3 Strategies That Can Help You with Lowering Your CPC in Google Ads
Google Ads is one of the most powerful tools for digital marketers. As a result, there is a fierce competition between businesses in this domain. If you want to outpace your competitors, you should actively pursue techniques that can decrease
4 Proven Google AdWords Tips to Boost Your Online Presence
A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
What Is an XML Sitemap and How It Can Optimise Your Website
What Is an XML Sitemap? An XML sitemap contains all URLs of your website and serves as a blueprint through which search engines can index and crawl through your websites. An XML sitemap is composed of the following tags. Location (Loc) Tag This
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the