4 Top Tips to Optimise Your Site for the Disabled
Did you know that more than 20% of the UK population is disabled to some extent? According to the UK government, there are now nearly 14 million disabled individuals in the UK. Often, organisations build their marketing campaigns around different demographics,
5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
Responsive Web Design and SEO
Web design for SEO is crucial for taking your website higher in Google search rankings. If you don’t give due regard to web design for SEO, then your Google rankings will plummet. Conversely, with good design, your SEO will improve, and
Is AMP Worth It in 2020? What Google Does Not Want You to Know
AMP (Accelerated Mobile Pages) is a library along with guidelines for developing fast websites that are quicker than sites developed through the usual means. Since AMP by Google is based on open source code, anyone can fork or clone the code
4 Brands That Aced the Email Marketing Challenge
How do interactive and creative emails you create compare to your competitors? As a business owner, you need to view your email campaigns from the perspective of your customers. Daily, customers receive several newsletters from various brands around the world. Many
How to Fix Your Bounce Rate
So your bounce rate is very high? In that case, your website cannot make it to the top. It may not even rank at all. You should fix your bounce rate to improve your SEO. Here is how it can be done. Improve
Common Web Design Mistakes That Can Land Your Website in Trouble
Well-designed websites are not only about style. An ideal website is one that can attract heavy traffic towards its pages. Inefficient web design techniques can prevent people from visiting your site. Therefore, you must learn what the common web design
How Do Retargeting Ad Campaigns Work?
Do you know 96% of your website visitors are not ready to purchase? However, there is a marketing strategy that can help you change their minds. Retargeting or ad targeting is a marketing strategy that is used to develop ads for
Google Ads vs. Microsoft Advertising
If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These
When You Send An Email Are You Using It To Your Advantage?
How often do you use emails for marketing? Have you ever contemplated about email marketing? The number of global email accounts is three times more than the combined Twitter and Facebook accounts. Among all the digital marketing strategies, email marketing is known to have the highest ROI. Therefore,