How to Choose the Right Keywords to Market Your Online Business?
Keywords are said to be the foundation upon which SEO stands. They’re the hooks that search engines bite to deliver the users to the right content. Search engines like Google have used keywords to fish for content since the early
10 Strategies to Make Your Web SEO Compatible with Voice Search
According to Adobe, 48% of web searches were voice-based in 2019. In 2020, that number was poised to grow even greater. Hence, businesses around the world should start optimising their websites for voice-based search. The Popularity of Voice Search Has Surged The
Which SEO Shortcuts Are Not Relevant?
Earlier, when business owners designed websites for their businesses, they looked for ways through which their websites can rank high. The goal was to outpace their competitors in a short time. To do this, they used SEO but by adopting
Understanding the Relevancy of Keywords for Your Market
When a user enters a query on Google, the search engine springs into action. Search engine bots are not too “smart.” They obey a set of pre-defined rules and algorithms to show websites for that query. Ultimately, the responsibility falls
Shifting Focus from Traffic to Conversions
How busy have you been in increasing the online traffic of your website? Driving traffic to your online channels is a critical aspect of SEO, but it is only one part of the equation that focuses on “increasing sales”. The remaining
SEO 101: Harnessing the Power of Video Submission
Have you implemented video submission in SEO for your website? According to Hubspot, more than 80% of businesses are engaged in video marketing. Similarly, Google has revealed that six out of ten people prefer videos over written articles. Additionally, mobile video
Best Practices for Optimising Images in SEO (Part 2)
In the last article, we talked about SEO optimisation for images. Let’s discuss the remaining techniques. 1. Organise Images The arrangement of your images is as crucial as their selection. The organisation of your images should represent the journey of the user.
Best Practices for Optimising Images in SEO (Part 1)
A successful SEO strategy is hinged on a wide range of techniques such as link building, keyword research, PPC ads etc. However, sometimes digital marketers often fail to consider the effective use of image optimisation in SEO. Search engines like
Mastering Google Operators
There are multiple search operators in Google, commands through which you can search and manage your SEO strategy. If you can learn how to use these operators, then you can greatly enhance your research skills and get perfectly tailored results.
Top SEO Trends to Look Out for in 2021
More than ever before, SEO remains a critical component of any business’s digital marketing strategy. Just make a note of the following statistics: 93% of all online experience starts with a search engine (Source: Search Engine Journal) 70% of marketers see