Google Ads vs. Microsoft Advertising
If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
3 Strategies That Can Help You with Lowering Your CPC in Google Ads
Google Ads is one of the most powerful tools for digital marketers. As a result, there is a fierce competition between businesses in this domain. If you want to outpace your competitors, you should actively pursue techniques that can decrease
3 Tips to Help You Create SEO-Friendly Content
While focusing on SEO techniques and strategies, don’t overlook content marketing. Even if you follow all the SEO guidelines to a T, poor quality content can always hinder your aspirations to climb up the SERPs. After all, content is the
3 SEO Takeaways for News Websites
Optimising news media is a lot more different than optimising blogs and articles. If you supervise a news website and would like to drive up more traffic, consider these SEO takeaways for news websites. 1. Manage Architecture Architecture must be your top-most
JavaScript Basic SEO Guide – Part 2
In the last post, we talked about JavaScript for SEO. Let’s discuss how different events in JavaScript can affect SEO. Load Events When the website is entirely loaded, then the browser fires up the load event. The load event is crucial for
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
Boosting Your SEO with XML Sitemaps – Part 1
Building an XML sitemap can enhance the optimisation of your website. Sitemaps allow search engines to go through a website’s blueprint and determine how it is mapped out in terms of web pages. It allows search engines to easily traverse
What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
Making a Digital Experience More Personable
Brand loyalty is hard to build. You cannot expect your target audience to sign up for your services if they fail to connect with your brand on a personal level. It is important to note that brands that are successful