How Can a B2B Company Optimise AdWords Campaign
How Your B2B Company Can Optimise Adwords Campaign Many businesses find to their profound dismay that their Google Adwords campaigns are yielding results far below their expectations. So what is going wrong? Google Adwords is not going to work like magic without
Best SEO Practices for B2B Companies?
B2B SEO is more challenging as compared to B2C SEO. Therefore, you will need to focus on a viable strategy to make B2B SEO work for your company. Here are the B2B SEO best practices that you need to put into
How to Track Your Conversions?
Tracking Conversions – How It’s Done Having a high traffic volume can give you plenty of bragging rights, but it won’t be of much use without tracking conversions. Understanding the process of tracking conversions will help you to understand how much business
How SEO Is Different for B2B Companies
What is the difference between B2B SEO and B2C SEO? SEO for B2B is very different as compared to SEO for B2C. In B2C SEO, your aim is to market products and services in such a way that consumers make a purchase
What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
4 Tips to Update Your SEO for Voice Search
A brief look at all the new gadgets, smart appliances, and devices makes up for a common observation: all of them are integrated with different voice assistants. The success of AI and its disciplines is allowing the voice search technology
Boosting Your SEO with XML Sitemaps – Part 2
This post is a continuation of the last post that focuses on boosting your SEO with XML sitemaps. Consider the following tips to rank better. 1. Generate XML Manually/Automatically There are two ways to generate a sitemap: automatically and manually. For ease
3 Strategies That Can Help You with Lowering Your CPC in Google Ads
Google Ads is one of the most powerful tools for digital marketers. As a result, there is a fierce competition between businesses in this domain. If you want to outpace your competitors, you should actively pursue techniques that can decrease
Top 3 WordPress Website Speed Optimisation Strategies
The unparalleled user-friendliness and cost-effectiveness of WordPress have allowed a great deal of small, medium, and large businesses to power their websites. Surely, WordPress allows you to get yourself a beautiful, trendy website, but what use it is this website