A content style guide is a set of rules and guidelines that reflects your brand’s personality and expresses it via your content. Your in-house marketing or external consultants should follow it to create your brand content for any medium, such
In the last post, we discussed how to create an interim content marketing strategy. Here are some more steps that you need to take. 1. Create Tailored Content In the hour of need, there’s no need to stick to the standard templates.
How is your content marketing strategy holding up during the ongoing pandemic? If coronavirus has neutralised your content marketing strategy, then you need to improvise it. You may consider creating an interim content marketing strategy. A brief, one-page strategy can help with
Often, companies create profiles on LinkedIn, but they don’t keep it active. As the leading social network of the employment industry, LinkedIn offers excellent advertising and marketing potential. This reach can especially benefit companies offering B2B services. Many people are
How do you know whether your keywords or linking strategies are creating the desired SEO results? Digital marketers must measure the effectiveness of your marketing methods. One of the approaches to test your performance is to track SEO metrics. However,
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
Email marketing is one of the oldest, most effective digital marketing channels out there. The right email can create positive results for your brand without breaking the bank. To attract more leads and take your business to the next level,
How do interactive and creative emails you create compare to your competitors? As a business owner, you need to view your email campaigns from the perspective of your customers. Daily, customers receive several newsletters from various brands around the world. Many