How Voice Search Will Change SEO
The proliferation of voice assistants on smartphones, tablets, and smart wearables has amplified voice search requests. Nearly 50% of all searches are on track to be voice-based in 2020, which is bound to trigger a huge change in SEO. Voice search
LinkedIn SEO for Small Businesses
small businesses create business profiles on social media platforms, such as LinkedIn, Facebook, Twitter, etc., but fail to optimise their profiles. Search engines such as Google use social signals from popular social media networks to rank websites. Therefore, just as you
3 Tips About Twitter SEO for Small Businesses
Social media is an incredible channel to establish and grow your business’s online presence. Twitter is one social media platform that has a massive reach. It has over 330 million active monthly users, thus indicating how you are seriously missing
The Effects of Voice Search on Google’s Search Algorithm
Voice search has taken the world by storm. According to Google, 27% of the online global population is already using voice search on mobile devices. It also predicts that 62% of the smart speaker owners will use voice technology to
4 Advantages of Optimised Landing Pages for Small Businesses
Marketers spend considerable time driving traffic to their websites and blog posts, but if these destinations don’t entice your target audience into your sales funnel and convert them into customers, your efforts are a waste. Hence, optimising landing pages is extremely
3 Reasons Why Influencer Marketing is the Future of Advertising
Influencer marketing is the new shining buzzword in the world of marketing. The digital Marketing Institute states that 49% of customers today rely on influencer recommendations when making purchase decisions. Given the high-quality traffic generated by influencer marketing, it's no wonder
Optimising SEO for Instagram
More than a decade ago, Facebook was the most popular social networking site among youth. Today, Instagram is to youth what Facebook was back then. The interaction and personalisation possible on Instagram and the ease with which it occurs is
Local SEO is Becoming More Important Everyday
Local SEO is more important for businesses now than ever. Online users are always seeking immediate solutions to their problems and prompt answers to their questions. They typically refer to the closest places they can go to for this. Hence,
Leveraging Baby Algorithms for Better SEO
In October 2019, Gary Illyes from Google said that “millions of baby algorithms” were part of Google’s search. These crawl around the web, depending on what different algorithms are trying to do. These algorithms are crawling around the web, and
5 Tips to Boost SEO for Your Twitter Profile
Using SEO to rank your Twitter page lets you grow your online presence and manage your reputation. When marketers think of Twitter, they don’t usually consider it as a reputation management tool or for SEO purposes. Yet if you optimise
7 App Store Optimisation Tips You Didn’t Know
The App store is one of the most vibrant app galleries on the planet. It serves over 1 billion iPhone users in the world. Here are a few tips to help you SEO optimise App store offerings. 1. Use Relevant Keywords Make
Apply These 5 Ways to Optimise Your Instagram for Google
With over a billion users, Instagram is one of the most popular social media networks out there. It has now become a preferred social media network for youth and young adults, especially those who have grown tiresome of Facebook. This makes