How to Rank Higher for Google RankBrain – Part 2
In the last post, we discussed how to optimise your website according to Google’s RankBrain. Let’s discuss some more ideas on how to improve your website ranking. Engagement Getting a user to click on your web page means that the job is
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
Buyer Persona and How Can You Think About the Target?
In marketing, a buyer persona is a representation of an individual. This representation is based on a business’ research on what constitutes an ideal customer. A buyer persona is also referred to as marketing personas and emotional personas. However, there are
What Is A La Carte SEO?
As the title asks, what exactly is A la carte SEO? As a business that just started on a small scale, you may wonder if you are purchasing SEO services a la carte to benefit from the secret sauce that
SEO Tactics for the 404 Error Page
Previously, we discussed what a 404 error page is. Now, we will reflect on how to make good use of them. Utilising 404 Pages While initially, you may have wanted the error 404 to stop damaging your SEO; but what if you
What Does the 404 Error Mean?
A 404 page is an error page which is seen by a user after they attempt to visit a web page which never existed on your website. The server displays this page after it is unable to find the user’s
How Does Google RankBrain Work?
By mid-2015, Google released its RankBrain algorithm. At that time, it was understood that the algorithm used AI to process voluminous amounts of written language and translate it into vectors – mathematical entities – that are easily understood by the
How to Choose a SEO Friendly Hosting Website
How good is your web host? The web host you select establishes the overall consistency of the user experience, which is provided to your visitors. Ideally, you should select a web host which is not marred with issues like page
What Is Hidden Text in SEO?
Hidden text is one of the oldest and most popular SEO techniques. In case you’re wondering whether or not it can work today, then it is important to accept the fact that it is not of much use in today’s
Use Cases of Canonical Tags
Now, that you know what a canonical tag is, let’s reflect on some of its use cases. Resolve Parameter Issues in URL with Self Referencing All the URLs must consist of a canonical tag which references to itself. Specifically, it should be
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is