Amazon Are Coming Into Advertising Space – Beware!
A giant of the digital realm, Amazon has come forth as a retail powerhouse with its e-commerce division providing users with ease of access for millions of products. Amazon’s strategies and clever utilisation of technology have enabled it to spread
It’s All About Mobile (From SEO Perspective)!
SEO (Search Engine Optimisation) has been the forefront tool for digital marketers for promoting their product and engaging with the target audience. However, the recent times has seen marketers looking into effective utilisation of mobile devices for marketing purposes, since
Keywords Are Dead – Audience Targeting Are In!
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool
Amazon’s Echo and Google Home – Can You Advertise on There?
Voice assistants have truly outranked the world of technology, with their introduction changing the face of technology as we know it; gone are the days where one would have to use their mobile device/s to search for something, instead digital
Can You Search With Your Voice?
The question of ‘searching with your voice’ is no longer one which brings about disbelief, rather the medium of voice based searches have garnered a hefty following by Smartphone users and digital assistant users alike. Voice search has evolved in
What is Machine Learning Going to do – Artificial Intelligence is Here in Digital Marketing!
The development and enhancement of the current technological landscape has given rise to digital marketing being utilised as the ‘go-to’ for devising and executing marketing strategies. Within the digital marketing industry, a major innovation which has come forth in the
Boost Your Content Marketing – What You Need to Do to Engage
Conventional marketing strategies are dying. Today, the world is all about content marketing. Before understanding content marketing, it is necessary to familiarise yourself with the word “content”. Content is any information that can be expressed in the form of writing,
Gaining the Edge – What You Need to Do to Keep Ahead
Have you ever noticed ads while playing mobile games? Did you ever see ads during online purchases? The above-mentioned advertisements can be classified under digital marketing. Observe how you interact with various ads while using digital media channels. Consumer Mindset A few
Social Media Mastery – What Little You Can Do for a Lot?
Have you ever noticed how people interact on the digital realm? Let’s focus on how a normal user explores the internet. Goes through their Facebook news feed. Posts pictures on Instagram. Follows and tweets on Twitter. Takes snaps in Snap
Photos or Images are a Killer – Speed them up!
Does your website contain photos and images? Have you ever considered the after effects of these? Photos enrich websites and affect the minds of the visitors. People might forget text, but photos are remembered. However, often business owners do not realise