Why Pinterest Ads Succeed
Pinterest ads are image-based, paid posts on Pinterest, also known as Pins. These ads show up on a user’s home feed or when they use Pinterest to search for something. Pinterest is quite different than other mainstream social media platforms. Often,
Want a Thriving Business? Focus on Facebook Ads
In today’s digital age, there’s a great deal of competition in the social media landscape. Facebook Ads provide you with an excellent opportunity to get your message across your demographics interactively and engagingly. What Is Facebook Advertising? Facebook advertising lets you reach
3 Reasons Why Influencer Marketing is the Future of Advertising
Influencer marketing is the new shining buzzword in the world of marketing. The digital Marketing Institute states that 49% of customers today rely on influencer recommendations when making purchase decisions. Given the high-quality traffic generated by influencer marketing, it's no wonder
User Segmentation
How do you keep track of your potential clients? Have you ever demarcated them by a characteristic? Are all the users same to you? User segmentation is an approach which uses the demographics of target audiences and divides them into a
5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
Inventing Your Email Marketing with 5 Ideas
Email marketing is one of the oldest, most effective digital marketing channels out there. The right email can create positive results for your brand without breaking the bank. To attract more leads and take your business to the next level,
4 Brands That Aced the Email Marketing Challenge
How do interactive and creative emails you create compare to your competitors? As a business owner, you need to view your email campaigns from the perspective of your customers. Daily, customers receive several newsletters from various brands around the world. Many
How Do Retargeting Ad Campaigns Work?
Do you know 96% of your website visitors are not ready to purchase? However, there is a marketing strategy that can help you change their minds. Retargeting or ad targeting is a marketing strategy that is used to develop ads for