5 Effective Practices to Optimise Videos for YouTube
According to a recent study, 45% of online marketers invested more in YouTube than other digital marketing channels. As the digital sphere becomes increasingly competitive, here is what you can do to optimise videos for YouTube. 1. Place Keywords Naturally When users
3 Content Marketing Trends to Watch Out in 2020
As 2020 marks the beginning of a new decade, content marketing is expected to hold a lot more importance than before. Here are three content marketing trends that will become trendy in 2020. 1. Video and Live Stream In the past few
How Can a B2B Company Optimise AdWords Campaign
How Your B2B Company Can Optimise Adwords Campaign Many businesses find to their profound dismay that their Google Adwords campaigns are yielding results far below their expectations. So what is going wrong? Google Adwords is not going to work like magic without
Best SEO Practices for B2B Companies?
B2B SEO is more challenging as compared to B2C SEO. Therefore, you will need to focus on a viable strategy to make B2B SEO work for your company. Here are the B2B SEO best practices that you need to put into
How to Track Your Conversions?
Tracking Conversions – How It’s Done Having a high traffic volume can give you plenty of bragging rights, but it won’t be of much use without tracking conversions. Understanding the process of tracking conversions will help you to understand how much business
How SEO Is Different for B2B Companies
What is the difference between B2B SEO and B2C SEO? SEO for B2B is very different as compared to SEO for B2C. In B2C SEO, your aim is to market products and services in such a way that consumers make a purchase
Responsive Web Design and SEO
Web design for SEO is crucial for taking your website higher in Google search rankings. If you don’t give due regard to web design for SEO, then your Google rankings will plummet. Conversely, with good design, your SEO will improve, and
What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
The Effect of a Merchandising Strategy on Your SEO Performance
While optimising their online store for SEO performance, entrepreneurs may find that their products and services are not at the centre of SEO improvement plans. The SEO collaboration may have more to do with the diverse requirements of your e-commerce platform
SEO Strategies for Estate Agents
Contemporary estate agents engage in a specialised category of SEO: real estate SEO. It enables them to rank their properties on Google’s first page, where they can buy and sell residential and commercial properties. Since many agents don’t use SEO,