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How do you keep track of your potential clients? Have you ever demarcated them by a characteristic? Are all the users same to you? User segmentation is an approach which uses the demographics of target audiences and divides them into a

Social media marketing has been on the rise. Whether it is Facebook, Twitter, or Instagram, businesses are expanding their marketing and advertisement strategies daily. However, one of these platforms – Snapchat – has especially revolutionised the world of video advertisements. Snapchat