3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
Are PPC Ad Campaigns Viable for Small Businesses?
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
4 PPC Issues You Need to Avoid
If a PPC campaign does not yield the desired results, it may not have been implemented properly. Both new and experienced marketers can face a few common problems. Here is a list of PPC issues you need to avoid. 1. Underestimating
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including
Amazon Are Coming Into Advertising Space – Beware!
A giant of the digital realm, Amazon has come forth as a retail powerhouse with its e-commerce division providing users with ease of access for millions of products. Amazon’s strategies and clever utilisation of technology have enabled it to spread
Keywords Are Dead – Audience Targeting Are In!
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool
Amazon’s Echo and Google Home – Can You Advertise on There?
Voice assistants have truly outranked the world of technology, with their introduction changing the face of technology as we know it; gone are the days where one would have to use their mobile device/s to search for something, instead digital
Can You Search With Your Voice?
The question of ‘searching with your voice’ is no longer one which brings about disbelief, rather the medium of voice based searches have garnered a hefty following by Smartphone users and digital assistant users alike. Voice search has evolved in