COVID-19 has had a significant impact on how people live in the UK. You need to reach out to your team members, partners, prospects, and customers during these challenges times. For this purpose, social media is an ideal medium. However, you
In the last post, we discussed how to create an interim content marketing strategy. Here are some more steps that you need to take. 1. Create Tailored Content In the hour of need, there’s no need to stick to the standard templates.
How is your content marketing strategy holding up during the ongoing pandemic? If coronavirus has neutralised your content marketing strategy, then you need to improvise it. You may consider creating an interim content marketing strategy. A brief, one-page strategy can help with
Link-building is one of the core features of a good Search Engine Optimisation (SEO) strategy. When other websites add the link of your web-pages to their websites, your website receives an instant SEO boost! Bonus points if that website is a reputable and popular brand. However, earning links requires organic growth. To achieve this
How do you know whether your keywords or linking strategies are creating the desired SEO results? Digital marketers must measure the effectiveness of your marketing methods. One of the approaches to test your performance is to track SEO metrics. However,
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has