What Is an XML Sitemap and How It Can Optimise Your Website
What Is an XML Sitemap? An XML sitemap contains all URLs of your website and serves as a blueprint through which search engines can index and crawl through your websites. An XML sitemap is composed of the following tags. Location (Loc) Tag This
Boosting Your SEO with XML Sitemaps – Part 1
Building an XML sitemap can enhance the optimisation of your website. Sitemaps allow search engines to go through a website’s blueprint and determine how it is mapped out in terms of web pages. It allows search engines to easily traverse
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the
Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was
How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
Use Cases of Canonical Tags
Now, that you know what a canonical tag is, let’s reflect on some of its use cases. Resolve Parameter Issues in URL with Self Referencing All the URLs must consist of a canonical tag which references to itself. Specifically, it should be
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is
History of Search Engine and SEO
Before 1990, there were no search engines. In the 1990s, they were invented and underwent several modifications. So what is the history behind their creation? History of Search Engines In 1945, Dr. Vannevar Bush, the Director at the then existing Office of Scientific Research and Development, proposed a solution that featured: “Collection of data and
SEO Tutorial for Beginners
Do you want to learn SEO? SEO is a set of techniques which is used to rank a website on search engines like Google. To learn SEO, you have to grasp the following concepts. White Hat and Black Hat There are two major
Search Engine Statistics
In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist