Link Building
Link building is one of the most popular strategies used for SEO (Search Engine Optimisation) or to improve the ranking of your website. What Is Link Building? Link building entails using the credibility of other websites to boost your own website’s credibility.
What Is Domain and Page Authority?
In order to improve your website’s search engine ranking, it is necessary to acquaint yourself with two fundamental SEO concepts: Domain Authority and Page Authority. So, what exactly are these two metrics and how do they work? What Is Domain Authority? Domain
3 Pillars of Digital Brand Growth That Can Aid Your SEO
A few years ago, Google and other search engines ranked websites, mostly in terms of their SEO practices. However, by the end of 2019, they place a great emphasis on how brands establish themselves in their respective niche. As of
How Voice Search Is Changing SEO?
By next year, it is expected that voice search will constitute 50% of online searches. Before the rapid rise of voice technology, Internet users only had to type their queries in the search bar of Google and other search engines.
Keeping Up with Searcher Intent
Search engine optimisation is a fascinating and constantly evolving field. The algorithm updates in Google are derived from the ever-changing needs of the consumers. This requires businesses to constantly evaluate their SEO strategies. Searcher intent is a user motive for typing
How Can You Tweak Your Website for HTML SEO Optimisation? – Part 1
Tags are the primary components of HTML. They are hidden from users and are used to present data on the search engines. Hence, they allow search engines to process what your website is all about. As a result, you should
4 Effective WordPress Search Engine Optimisation Tips
Do you want to know how to optimise WordPress websites for SEO? If you have a WordPress website and you can’t seem to rank it well, you need to make sure that you adopt the best WordPress search engine optimisation
What Is an XML Sitemap and How It Can Optimise Your Website
What Is an XML Sitemap? An XML sitemap contains all URLs of your website and serves as a blueprint through which search engines can index and crawl through your websites. An XML sitemap is composed of the following tags. Location (Loc) Tag This
Boosting Your SEO with XML Sitemaps – Part 1
Building an XML sitemap can enhance the optimisation of your website. Sitemaps allow search engines to go through a website’s blueprint and determine how it is mapped out in terms of web pages. It allows search engines to easily traverse
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the