3 Social Media Digital Marketing Trends
As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to
What Is Domain and Page Authority?
In order to improve your website’s search engine ranking, it is necessary to acquaint yourself with two fundamental SEO concepts: Domain Authority and Page Authority. So, what exactly are these two metrics and how do they work? What Is Domain Authority? Domain
A Brief Guide to CPC with Facebook – Part 1
Facebook is easily the most popular website in the world, with more than 2 billion active monthly users. Hence, it is easy to guess why digital marketers take Facebook Ads so seriously. To work on CPC advertising with Facebook Ads,
Making a Digital Experience More Personable
Brand loyalty is hard to build. You cannot expect your target audience to sign up for your services if they fail to connect with your brand on a personal level. It is important to note that brands that are successful
Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to
How Can a Managed Service in Marketing Help My Business?
Did it ever occur to you that you might be better off if you choose to outsource the marketing of your business? When small businesses gain traction, a whole new can of business tasks and responsibilities emerge. In managing all these
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
What Does the 404 Error Mean?
A 404 page is an error page which is seen by a user after they attempt to visit a web page which never existed on your website. The server displays this page after it is unable to find the user’s