The SEO Platform - The Experts in SEO and PPC.
Contact us now 0800 122 3022

Instagram Feed

Welcome to The SEO Platform

3 Social Media Digital Marketing Trends

Social Media Trends

As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to use the various platforms of social media networks by the next year. Therefore, it is imperative that you too take advantage of the latest social media marketing trends and build a powerful link with users around the world.

1- The love for Video Content on Social Media

Netizens love videos! It is not an opinion but a fact, as by 2019 the consumption of video content is going to touch 80%. While textual content has its own advantages, it fails to make the same connection which is made by a highly engrossing video with vivid colours and impeccable designs. The value of videos can be ascertained by the steps taken by major social media platforms. For example, Instagram introduced a feature to create video spanning 60 seconds while Facebook came up with live videos and a highly stylish and modernistic 360-video feature that can even display the atmosphere around Mars Rover!

You should try giving a thought about incorporating videos for your business, but keep in mind that the creation of quality video content requires a separate set of skills as compared to textual content. In the end, it will all boil down to your proficiency in storytelling along with enhancing the graphical aspects of the video.

2- Influencer Marketing is here to stay

In a short period of time, a certain niche known as influencer marketing made massive inroads in the digital marketing spectrum. Influencer marketing revolves around the use of popular people with strong user-bases on social media who then promote the services and products of a business. When used accurately, influencer marketing can act as a strong multiplier: it maximises reach, builds a reputation and utilises the marketing skills of influencers to advertise your brand to the target audience and generates a considerable amount of user engagement.

However, the number of influencers is increasingly quickly; there are so many of them! Two randomly picked influencers can have a wide disparity in their connection with the audience. Sometimes, the opinions and parochial mindsets of influencers can backfire too; the memory of a certain popular internet celebrity taking an insensitive jab at suicide victims in Japan towards the end of December 2017 is still afresh in the memory of netizens. Hence, proper research must be overseen to pick a reliable influencer who can leverage their skills to create the best impact.

3- Real-time

Fierce completion with rival brands or winning the attention of billions of users, social media; digital marketing is a tough battleground. Scoring victories in this war are not enough with your manpower or manual troops. Hence, we see a tilt towards one of the most sought-after phenomena adopted by businesses to manage such problems: automation. Like MailChimp for emails, similar solutions exist for social media marketing users who can either semi-automate or completely automate the sharing of their content across multiple channels.

Find out more about how a Digital Agency can help with your marketing, contact us for details.

If you enjoyed reading this article why not read one of our other related articles Social Media Management (SMM) or Social Media Mastery – What Little You Can Do for a Lot?

9 Comments
  • sablon kaos
    7th January 2019

    This wеbsite wаs… how ɗo I ѕay it? Releνant!! Ϝіnally I’ve found sometһing thаqt һelped me.

    Appreciate it!

    Reply
  • sablon kaos
    7th January 2019

    This wеbsite ᴡas… how do I say it? Relevant!!
    Finally I’ve found something that helρed me. Appreciate it!

    Reply
  • Pam
    7th January 2019

    These are genuinely great ideas in on the topic of blogging.
    You have touched some good factors here. Any way keep
    up wrinting. I will right away take hold of your rss as I
    can not to find your email subscription hyperlink or newsletter service.

    Do you’ve any? Kindly let me recognize so that I
    could subscribe. Thanks. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty value enough for me. Personally, if all webmasters and bloggers made excellent content material as you probably did, the web will be much more useful than ever before.

    Reply
  • Cierra
    7th January 2019

    Incredible! This blog looks just like my old one!
    It’s on a completely different topic but it has pretty much the same page layout and design. Great choice of colors!
    Hey there! I’ve been reading your web site for some time now and finally
    got the bravery to go ahead and give you a shout out from Lubbock Tx!
    Just wanted to mention keep up the good work! Hi, I do believe this is a great web site.
    I stumbledupon it 😉 I’m going to return yet again since I book-marked it.
    Money and freedom is the greatest way to change, may you be rich and continue
    to guide others.

    Reply
  • Edison Calamare
    28th January 2019

    I am sure this article has touched all the internet viewers, its really really nice piece of writing on building up new blog.

    Reply
  • Jeffery Newby
    29th January 2019

    Hello! I’ve been reading your weblog for some time now and finallʏ got the bravery to go ahead and give you a shout out
    from Austin Texas! Just wanted to tell you keep up the good work

    Reply
Post a comment