Optimising Facebook for Business Marketing
As the most popular social media platform around the world, Facebook hosts 2.4 billion daily active monthly users. Two-thirds of the Americans use the platform, while 74% of all Facebook users visit the platform every day. Considering these numbers, you’d be
3 Social Media Digital Marketing Trends
As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to
How Do Retargeting Ad Campaigns Work?
Do you know 96% of your website visitors are not ready to purchase? However, there is a marketing strategy that can help you change their minds. Retargeting or ad targeting is a marketing strategy that is used to develop ads for
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
4 Reasons SEO Professionals Should Check on Social Media
In the past few years, it is not uncommon for organisations to ban social media platforms. The move was motivated as part of an HR strategy to ensure that employees don’t lose focus and waste time scrolling through their social
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with
Best Social Media Marketing Tools
Social media has reinvented branding; businesses are redefining themselves with a series of effective social media strategies. The social media marketers from these organisations leverage various tools to manage their social media pages. Here are some of those social media
Digital Marketing Tools – Here’s a Little Secret to What the Pros Use
Digital marketing comprises of several aspects, like searching for keywords, managing social media campaigns, creating blogs, producing online advertisements, etc. However, digital marketers cannot entirely work by themselves. As software developers require an IDE (Integrated Development Environment) to implement their
Interesting Snapchat Trends
Social media marketing has been on the rise. Whether it is Facebook, Twitter, or Instagram, businesses are expanding their marketing and advertisement strategies daily. However, one of these platforms – Snapchat – has especially revolutionised the world of video advertisements. Snapchat
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including