Social media is now at the centre of digital marketing and marketing as a whole. Social media networks are the largest aggregators of activity on the planet right now. An estimated 2.9 billion people were on social media in 2020.
As you may be aware, WhatsApp announced its new terms of service. They included new conditions which allowed the App to share data with Facebook, its parent company. If users wanted to use the App’s services still, they would have
For a smartwatch, social media doesn’t exist the way it does on a smartphone or tablet. The smaller size and fewer options to access a wearable make it a challenge to market something to a user. Sure, the health and
10 years doesn’t sound like that far back in time. However, we have seen technology advance considerably since. In 2010, Orkut and Friendster still existed. There was no such thing as Snapchat or Twitch. Services like Uber, Bitcoin, and Airbnb were
For many today, it is hard to imagine a life without social media. Be it to remain connected with friends and family, to better reach out to one’s customers, or to share with others whatever it is on one’s mind.
No one can question the value which marketing brings to the table for any business. It assists business owners in all the necessary stages: setup, scaling, and expansion. However, for all its importance, marketing comes at an expense. Whether you
According to Statista, the world has 4.41 billion social media users across dozens of platforms. The largest of these is Facebook, which has over 2.7 billion monthly active users. Other platforms like WhatsApp, Instagram, and TikTok have either billions or
Social media has become the biggest hub for online business promotion in the world. Reaching out to clients within your neighbourhood, city, country, or even foreign customers is now easier than ever before in history. Social networks have optimised their
Marketing through social media has become even more important during the pandemic compared to before. Since more people are going online during quarantines, there is a greater opportunity to market your business to this growing audience. So, here are some great
Social media use has skyrocketed during the COVID-19 pandemic. So, during COVID-19 social media apps have been focusing on reaping the rewards of this opportunity. This includes offering businesses new ways to reach out to customers and providing accurate news