How to Choose the Right Keywords to Market Your Online Business?
Keywords are said to be the foundation upon which SEO stands. They’re the hooks that search engines bite to deliver the users to the right content. Search engines like Google have used keywords to fish for content since the early
Are Social Media Users Exploited? 6 Ways We Can Change All That
As you may be aware, WhatsApp announced its new terms of service. They included new conditions which allowed the App to share data with Facebook, its parent company. If users wanted to use the App’s services still, they would have
7 Ways Social Media Changes Your Brain
According to Statista, the world has 4.41 billion social media users across dozens of platforms. The largest of these is Facebook, which has over 2.7 billion monthly active users. Other platforms like WhatsApp, Instagram, and TikTok have either billions or
3 Social Media Digital Marketing Trends
As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to
User Segmentation
How do you keep track of your potential clients? Have you ever demarcated them by a characteristic? Are all the users same to you? User segmentation is an approach which uses the demographics of target audiences and divides them into a
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
Top 3 WordPress Website Speed Optimisation Strategies
The unparalleled user-friendliness and cost-effectiveness of WordPress have allowed a great deal of small, medium, and large businesses to power their websites. Surely, WordPress allows you to get yourself a beautiful, trendy website, but what use it is this website
What Does the 404 Error Mean?
A 404 page is an error page which is seen by a user after they attempt to visit a web page which never existed on your website. The server displays this page after it is unable to find the user’s
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is
How Taco Bell Has Set the Bar High for Social Media Marketing
Do you see the taco emoji on your keyboard? Do you know how it got here? Taco Bell created an online petition to create an official emoji for tacos! The campaign generated interest from users all around the world, and