Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
How Voice Search Is Changing SEO?
By next year, it is expected that voice search will constitute 50% of online searches. Before the rapid rise of voice technology, Internet users only had to type their queries in the search bar of Google and other search engines.
Keeping Up with Searcher Intent
Search engine optimisation is a fascinating and constantly evolving field. The algorithm updates in Google are derived from the ever-changing needs of the consumers. This requires businesses to constantly evaluate their SEO strategies. Searcher intent is a user motive for typing
How to Leverage Google Keyword Planner to Rank Better
Google Keyword Planner is one of the widely used keyword tools in SEO circles. Go through the following Google Keyword Planner tips to get the most out of it. 1. Research on Your Competitor Do you want to know the secret about
How to Improve Your Organic Search Ranking
Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or
What Is White Hat SEO? Why You Need to Wear the White Hat?
Daily millions of users – students, office workers, homeowners open Google and enter queries to solve their respective conundrums. This query can be meant for anything, whether getting knowledge about a specific domain, searching for an item or getting some
Complete SEO Checklist – Your 7 Points to Success
How well is your business tuned for SERPs (Search Engine Result Pages)? Do you have to go through several pages on Google to find your website? Do you wish to digitally leapfrog your biggest competitors? Well, looks like an SEO strategy
The Introductory Guide to Search Engine Optimisation in 2019
For organisations, SEO (Search Engine Optimisation) is an aspect that always remains relevant as long as the internet exists. SEO allows website to market themselves to potential clients. However, SEO relies heavily on search engines. Search engines like Google continuously