What Are the Foundations of an Effective Digital Marketing Campaign?
If you want to design successful and highly effective digital marketing campaigns, you have to focus on a few key aspects. The foundations of an effective digital marketing campaign are listed below. Plan Properly An effective digital marketing strategy begins with a
Are PPC Ad Campaigns Viable for Small Businesses?
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
When You Send An Email Are You Using It To Your Advantage?
How often do you use emails for marketing? Have you ever contemplated about email marketing? The number of global email accounts is three times more than the combined Twitter and Facebook accounts. Among all the digital marketing strategies, email marketing is known to have the highest ROI. Therefore,
Digital Marketing Tools – Here’s a Little Secret to What the Pros Use
Digital marketing comprises of several aspects, like searching for keywords, managing social media campaigns, creating blogs, producing online advertisements, etc. However, digital marketers cannot entirely work by themselves. As software developers require an IDE (Integrated Development Environment) to implement their
Moving to Mastery – Who Can Make You Be Seen as the Leader of your Market
Do you run a business? Are you struggling with your sales and services? Did anyone tell you that a well-structured digital marketing strategy can help with customer acquisition? Irrespective of the commitment, performance, and quality of your business, you might have
AdWords and Bing is decreasing – Facebook and LinkedIn are on the up!
In the recent times, advertising mediums such as Google Adwords and search engine backed marketing tools such as Bing Ads have garnered a hefty following. Marketers have come to use such marketing and advertising tools to promote their respective brands
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including
What is Machine Learning Going to do – Artificial Intelligence is Here in Digital Marketing!
The development and enhancement of the current technological landscape has given rise to digital marketing being utilised as the ‘go-to’ for devising and executing marketing strategies. Within the digital marketing industry, a major innovation which has come forth in the
Gaining the Edge – What You Need to Do to Keep Ahead
Have you ever noticed ads while playing mobile games? Did you ever see ads during online purchases? The above-mentioned advertisements can be classified under digital marketing. Observe how you interact with various ads while using digital media channels. Consumer Mindset A few