What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
3 Strategic Methods to Determine Content Ideas
Whether you are starting in content marketing or you have spent years in the industry, ideas don’t always come readily. You have to consider two factors: How to be creative? How to create effective content? If you tick both of these
SEO Tactics for the 404 Error Page
Previously, we discussed what a 404 error page is. Now, we will reflect on how to make good use of them. Utilising 404 Pages While initially, you may have wanted the error 404 to stop damaging your SEO; but what if you
How Taco Bell Has Set the Bar High for Social Media Marketing
Do you see the taco emoji on your keyboard? Do you know how it got here? Taco Bell created an online petition to create an official emoji for tacos! The campaign generated interest from users all around the world, and
Digital Marketing Tools – Here’s a Little Secret to What the Pros Use
Digital marketing comprises of several aspects, like searching for keywords, managing social media campaigns, creating blogs, producing online advertisements, etc. However, digital marketers cannot entirely work by themselves. As software developers require an IDE (Integrated Development Environment) to implement their
Mobile Friendly Website
Have you ever visited your company’s website on a mobile phone? How was the experience? Were you able to navigate easily? Traditionally, websites were created with a simple aim that they needed to be visited by customers via their desktops and
Why More People Use Video Ads to Advertise?
If you have been using the Internet for a long time, then you might have realised that “videos” are not as single dimensional as they once were. Traditionally, online videos were created either for personal and fun related reasons or
Boost Your Content Marketing – What You Need to Do to Engage
Conventional marketing strategies are dying. Today, the world is all about content marketing. Before understanding content marketing, it is necessary to familiarise yourself with the word “content”. Content is any information that can be expressed in the form of writing,