Top 3 WordPress Website Speed Optimisation Strategies
The unparalleled user-friendliness and cost-effectiveness of WordPress have allowed a great deal of small, medium, and large businesses to power their websites. Surely, WordPress allows you to get yourself a beautiful, trendy website, but what use it is this website
What Is an XML Sitemap and How It Can Optimise Your Website
What Is an XML Sitemap? An XML sitemap contains all URLs of your website and serves as a blueprint through which search engines can index and crawl through your websites. An XML sitemap is composed of the following tags. Location (Loc) Tag This
Boosting Your SEO with XML Sitemaps – Part 1
Building an XML sitemap can enhance the optimisation of your website. Sitemaps allow search engines to go through a website’s blueprint and determine how it is mapped out in terms of web pages. It allows search engines to easily traverse
Declining Retail Markets
In 2018, PwC reported that around 1,123 retailers closed their shops in the span of six months – in 2013, there were 371. Most of these shops were electrical and fashion businesses. So, what triggered the plunge? A wide range
What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the
Making a Digital Experience More Personable
Brand loyalty is hard to build. You cannot expect your target audience to sign up for your services if they fail to connect with your brand on a personal level. It is important to note that brands that are successful
Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to