What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the
Making a Digital Experience More Personable
Brand loyalty is hard to build. You cannot expect your target audience to sign up for your services if they fail to connect with your brand on a personal level. It is important to note that brands that are successful
Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to
How Can a Managed Service in Marketing Help My Business?
Did it ever occur to you that you might be better off if you choose to outsource the marketing of your business? When small businesses gain traction, a whole new can of business tasks and responsibilities emerge. In managing all these
How to Rank Higher for Google RankBrain – Part 2
In the last post, we discussed how to optimise your website according to Google’s RankBrain. Let’s discuss some more ideas on how to improve your website ranking. Engagement Getting a user to click on your web page means that the job is
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you