Are PPC Ad Campaigns Viable for Small Businesses?
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
3 Tips to Help You Create SEO-Friendly Content
While focusing on SEO techniques and strategies, don’t overlook content marketing. Even if you follow all the SEO guidelines to a T, poor quality content can always hinder your aspirations to climb up the SERPs. After all, content is the
3 SEO Takeaways for News Websites
Optimising news media is a lot more different than optimising blogs and articles. If you supervise a news website and would like to drive up more traffic, consider these SEO takeaways for news websites. 1. Manage Architecture Architecture must be your top-most
4 Reasons SEO Professionals Should Check on Social Media
In the past few years, it is not uncommon for organisations to ban social media platforms. The move was motivated as part of an HR strategy to ensure that employees don’t lose focus and waste time scrolling through their social
JavaScript Basic SEO Guide – Part 2
In the last post, we talked about JavaScript for SEO. Let’s discuss how different events in JavaScript can affect SEO. Load Events When the website is entirely loaded, then the browser fires up the load event. The load event is crucial for
JavaScript Basic SEO Guide – Part 1
JavaScript is a programming language that is an irreplaceable tool of front-end web development. While HTML and CSS arrange and style information on a web page, JavaScript adds interactivity and dynamicity to it. As an SEO expert, you must master DOM
How Can You Tweak Your Website for HTML SEO Optimisation? – Part 2
In the last post, we talked about HTML SEO optimisation with different tags. Here is more on the subject. Robots The robots tag tells search engines about the pages that should be indexed from your website. The tags appear in the following
How Can You Tweak Your Website for HTML SEO Optimisation? – Part 1
Tags are the primary components of HTML. They are hidden from users and are used to present data on the search engines. Hence, they allow search engines to process what your website is all about. As a result, you should
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
How to Get Your Brand New Website to Rank Better
Have you recently had a website designed to boost your online sales? It is important to understand that you are not going to get much success with your ambitions if you don’t apply the right SEO techniques. Follow this brief