How to Improve Your Organic Search Ranking
Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or
Mastering Google Operators
There are multiple search operators in Google, commands through which you can search and manage your SEO strategy. If you can learn how to use these operators, then you can greatly enhance your research skills and get perfectly tailored results.
Why You Really Need AI and SEO?
Artificial Intelligence ‘AI’ has quickly become one of the most prominent tools in the realm of digital marketing. Traditionally, AI was linked with robots and machinery. However, in today’s digital age, it has made deep inroads in a wide range
Secrets to How Smart Speakers Will Change the SEO Game
The emergence of smart speaker technology means that you can locate businesses, book movie tickets, and inquire about the weather simply by talking to your gadgets. As we head into the future, Google and Amazon continue to make significant changes to
How UX Impacts SEO- An Insightful Read
Everyone knows about the crucial role of SEO in digital marketing but is unaware of how UX (user experience) drives SEO. Although it’s a new concept, UX forms a huge part of SEO. This is because Google algorithms attach
How Artificial Intelligence Will Transform SEO
Artificial Intelligence (AI) is no longer just confined to autonomous vehicles and smart devices. It continues to make its way in every part of life, and digital marketing is no exception. In SEO, AI has a constantly evolving role of identifying,
LinkedIn SEO for Small Businesses
small businesses create business profiles on social media platforms, such as LinkedIn, Facebook, Twitter, etc., but fail to optimise their profiles. Search engines such as Google use social signals from popular social media networks to rank websites. Therefore, just as you
The Effects of Voice Search on Google’s Search Algorithm
Voice search has taken the world by storm. According to Google, 27% of the online global population is already using voice search on mobile devices. It also predicts that 62% of the smart speaker owners will use voice technology to
3 Reasons Why Influencer Marketing is the Future of Advertising
Influencer marketing is the new shining buzzword in the world of marketing. The digital Marketing Institute states that 49% of customers today rely on influencer recommendations when making purchase decisions. Given the high-quality traffic generated by influencer marketing, it's no wonder
The A-Z of Optimising Search for Facebook
Did you know that Facebook also has its own search engine? This means it is important to apply SEO on Facebook to improve the organic visibility of your Facebook Page – both on Facebook itself and Google. Here are 5